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Social Media Manager Jobs in Nigeria (Page 24)

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  • HR Aid logo

    Social Media Manager

    HR AidLagos, Nigeria15 February

    HR Aid Consults (HR Aid) provides professional Human Resource advisory and consulting services to small businesses. We allow small business owners focus on ...

    Onsite
  • People Capacity Management logo

    Brand and Social Media Manager

    People Capacity Manag..Lagos, Nigeria13 February

    People Capacity Management is a human resources and management consulting firm located in Lagos, Nigeria. We provide services, expertise and resources to both ...

    Onsite
  • Velox Real Estate & Investment Limited logo

    Social Media Manager

    Velox Real Estate & I..Rivers, Nigeria12 February

    Velox Real Estate & Investment Limited is a dedicated to real estate development and helping real estate investors acquire land that suits their purpose and ...

    Onsite
  • Ivorypay logo

    Social Media Manager

    IvorypayLagos, Nigeria09 February

    Ivorypay is a crypto payment gateway that enables businesses in Africa to get paid in stable cryptocurrency and leverage Defi and NFT for growth.Job ...

    Onsite
  • Next Gear Resources logo

    Content Creator / Digital Marketer / Social Media Manager

    Next Gear ResourcesAbuja, Nigeria08 February

    Next Gear Resources Limited is a Nigerian company with boundless vision and experience founded to exploit and maximize both human and material resources for ...

    Onsite
  • Samaya Media Limited logo

    Social Media Manager

    Samaya Media LimitedLagos, Nigeria08 February

    Samaya Media is a full-service media and marketing agency based in Lagos, Nigeria. Since our establishment, we have been committed to helping businesses ...

    Onsite
  • Salvo Agency International logo

    Junior Social Media Manager

    Salvo Agency Internat..Oyo, Nigeria07 February

    Salvo International Agency is a start-up developing innovative technology solutions that solve key challenges in creators/passion industry. We are a start-up ...

    Onsite
  • Cen Global Services Limited logo

    Social Media Manager

    Cen Global Services L..Lagos, Nigeria06 February

    Cen Global Services Limited (“Cen Global”) is proudly a Nigerian registered company with broad business interest in Human Resources Management Services, ...

    Onsite
  • Myrtle Management Consultants logo

    Social Media Manager -Content Creator

    Myrtle Management Con..Lagos, Nigeria06 February

    Partnering with clients to deliver operational improvement through a flexible and adaptable deployment model is the Myrtle Consulting Group mission. Myrtle is ...

    Onsite
  • FMR AGENCY logo

    Social Media Manager

    FMR AGENCYLagos, Nigeria05 February

    Future Moves Recruitment Agency is a licensed full-fledged Human Resource firm with extensive expertise and experience in human Capital development and ...

    Onsite
  • Nourisha logo

    Social Media Manager

    NourishaLagos, Enugu, Anambra, Ebonyi, Abuja, Abia, Adamawa, Akwa Ibom, Bauchi, Bayelsa, Benue, Borno, Cross River, Delta, Edo, Ekiti, Gombe, Imo, Jigawa, Kaduna, Kano, Katsina, Kebbi, Kogi, Kwara, Niger, Ogun, Ondo, Osun, Oyo, Nasarawa, Plateau, Sokoto, Rivers, Taraba, Yobe, Zamfara, Other, Nigeria05 February

    Welcome to Nourisha, your gateway to indulging in mouthwatering chef-cooked meals from our diverse menu. we are a meal prep platform. Say goodbye to the ...

    Onsite
  • Medcourt Support Services Limited (MSS) logo

    Social Media Manager

    Medcourt Support Serv..Lagos, Nigeria02 February

    A wholly indigenous Health Solutions company based in Lagos, Nigeria. The company was established to bring a paradigm shift to the medical support services ...

    Onsite
  • Daily Trust logo

    Social Media Manager

    Daily TrustAbuja, Nigeria02 February

    The Social Media Manager leads the Daily Trust and Trust TV social media strategy, reporting directly to the Online editor. The candidate coordinates and ...

    Onsite
  • Reposebay Human Resources Limited logo

    PA / Social Media Manager

    Reposebay Human Resou..Ondo, Nigeria01 February

    Reposebay is a boutique recruitment company serving both micro employers and SMEs with customized solutions and human capital growth strategies. Her career ...

    Onsite
  • Hazon Holdings logo

    Social Media Manager

    Hazon HoldingsLagos, Nigeria01 February

    Hazon Holdings is a continually growing and leading conglomerate domiciled in Africa. We specialize in raising standards through our synergy of diverse ...

    Onsite
  • Elduke Ventures logo

    Social Media Manager / Content Creator

    Elduke VenturesRivers, Nigeria29 January

    Elduke Ventures is a wholesale, retail and dispensing pharmaceutical organization established for the distribution and retailing of locally manufactured and ...

    Onsite

Who is a social media manager?

A social media manager is a marketing communications professional who creates content, communicates with an audience and implements digital marketing strategies over an organization's social media profiles. They tailor all posts and communications to their organization's target audience with the aim of building and maintaining a strong online presence. He is trusted with monitoring, executing, filtering, and measuring the social media presence of a product, brand, corporation, or even individual. This role is often seen as the ‘voice of the company’ and may also be referred to as ‘Community Manager’ or ‘Digital and Social Media Manager’.

What is the role of a social media manager?

  1. Create content for multiple platforms : A social media manager has the responsibility of creating content for different platforms according to their uniqueness and needs. Look at what content will work for each platform based on trending content and look at what your competitors are posting e.g. video, gif, infographic, blog, etc.

  2. Monitor social analytics: Check what campaigns are working (or not working) across channels so your time and money are spent on the right channels and aimed at the right people.

  3. Devise a social network strategy: You may need to create a campaign from scratch to promote a sale or new product.

  4. Measure and prove ROI: Set measurable goals for a new campaign across relevant channels and create a report to track performance. Use a social media campaign calculator to meet your objectives at the right cost.

  5. Schedule social posts: Each platform has an ‘ideal’ time to post content (Instagram users seem to be busiest on Wednesday mornings!). Scheduling ahead of time helps reduce workloads and ensure content is posted when you’re asleep, but your audience isn’t.

  6. Find relevant curated content: Some of your social posts should reflect world events or developments that matter to your audience. Do some research and share third-party content that will resonate.

  7. Engage with your audience - The point of your social media is to build engagement. So, respond to any comments and deal with customer queries. In other words, use your social media channels as a customer service channel.

  8. Review and populate your content calendar - In such a fast-paced world, you need to plan your content. Populate your social media calendar for days or even weeks ahead to stay on top of things.

Skills of a social media manager

Writing: Social media managers do a lot of writing, sometimes more than a dozen posts each day. Plus, each social network requires a slightly different style of writing. Social media managers must know how to create messages that are quickly understood by their audience. 

Some important types of writing include:

  • Short and snappy headline writing

  • Engaging introductions

  • Video and image captions

  • Structured text for easy reading 

Research: Social media managers must stay up-to-date with the ever-changing world of social and digital media. This includes new measurement/analytics tools, industry and world trends, and tracking what your competitors are doing, even on a daily basis.

Customer Service: Half of consumers who engage with brands on social media are reaching out about customer care concerns. A social media manager must understand customer service and how to implement it in his work. 

SEO Knowledge: Search Engine Optimization, more commonly referred to as SEO in marketing circles has become an integral part of content marketing and social media. In fact, SEO can have a great impact on your social media content. A good Social Media Manager knows this and strives to integrate SEO into writing copy for social networks.

Creativity & Design: While a lot of the content on social media will be written, creative visual content is also crucial, especially for platforms like TikTok and Instagram. The right image, video, gif, illustration, or photo can be shared hundreds or even thousands of times, and you need to understand how to create platform-specific social media content. It’s valuable for Social Media Managers to have a knowledge of design to create visually appealing graphics to complement posts.

Data analytics: If you’re putting time and effort into driving awareness and engagement through social media platforms, it’s crucial to know if what you’re doing is working! That’s where data comes in. Analyzing your social media data will help you to draw insights not only on each platform but also on the content you’re sharing.