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Social Media Manager Jobs in Nigeria (Page 26)

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  • Sujimoto Construction Limited logo

    Social Media Manager

    Sujimoto Construction..Lagos, Nigeria17 January

    ijibomi Ogundele, Chief Executive Officer of Sujimoto Construction Limited, a real estate development firm, is the man to watch out for as far as the ...

    Onsite
  • Aureole Consulting Limited logo

    Social Media Manager

    Aureole Consulting Li..Oyo, Nigeria16 January

    Aureole Consulting Limited is an HR consulting company which specialize in talent acquisition services, Outsourcing Services, Executive Search, Social Media ...

    Onsite
  • Professional Perfect Solutions logo

    Graphic Designer/Social Media Manager

    Professional Perfect ..Lagos, Nigeria16 January

    Professional Perfect Solution is information technology company poised at building and managing voice solution aimed at enabling your customers to reach you ...

    Onsite
  • Citygate Global logo

    Digital Marketer / Social Media Manager

    Citygate GlobalLagos, Nigeria15 January

    Citygate Consumer Credits (3C) is a product of Citygate Global, a registered money lending company with Head Office in Lagos. The product was designed to take ...

    Onsite
  • Goldenpay Ltd logo

    Social Media Manager/Content Creator

    Goldenpay LtdEdo, Nigeria13 January

    Goldenpay Company is a total fintech company that deals on Giftcards trading, Crypto trading and other fintech products Skills and Abilities  Excellent ...

    Onsite
  • WFM 917 logo

    Social Media Manager

    WFM 917Ogun, Nigeria13 January

    WFM 91.7 MHz is a Nigerian gender sensitive and specialized radio station licensed by Nigerian Broadcasting Commission to broadcast programs for women and ...

    Onsite
  • Pad-up Creations logo

    Social Media Manager

    Pad-up CreationsNiger, Nigeria11 January

    Pad-Up Creations is the leading producer of washable and reusable sanitary pads in Africa. As a social company, we are motivated to give sustainable solutions ...

    Onsite
  • Vincintore Limited logo

    Social Media Manager

    Vincintore LimitedLagos, Nigeria11 January

    General Qualifications Degree in relevant field 2 - 3 years experience ...

    Onsite
  • Tybitx Services International Limited logo

    Social Media Manager

    Tybitx Services Inter..Lagos, Nigeria10 January

    Tybitx Services International Limited (“Tybitx”) provides Human Resource professional services in Transition Management; we are positioned to enable ...

    Onsite
  • Verdant Zeal Limited logo

    Executive Assistant / Social Media Manager

    Verdant Zeal LimitedLagos, Nigeria10 January

    Verdant Zeal is one of Africa's largest marketing communications groupResponsibilities Manage the Executive's calendar and schedule, prioritizing ...

    Onsite
  • ThePush logo

    Social Media Manager

    ThePushLagos, Nigeria10 January

    We are a Strategy and Communications company creating products and experiences to drive growth and impact.Description   Our client is looking to ...

    Onsite
  • Robeck Locks Ltd logo

    Social Media Manager / Digital Marketing Strategist

    Robeck Locks LtdLagos, Nigeria10 January

    Robeck Locks Ltd was born in 2001 out of a need to bring into the marketplace stylish lockset at affordable prices without compromise on quality, functionality ...

    Onsite
  • Kle Studio logo

    Social Media Manager

    Kle StudioLagos, Rivers, Nigeria09 January

    Kle is a branding agency specialising in Brand Strategy, Identity Development and Brand Activation. From our Lagos & London studio, we proudly partner with ...

    Hybrid
  • Softhills Limited logo

    Social Media Manager

    Softhills LimitedLagos, Nigeria09 January

    We invest more than just funds; we invest our knowledge and experience, our ideas and our infrastructure. Working alongside entrepreneurs and co-founders, we ...

    Onsite
  • Monmartt Kids logo

    Graphic Designer / Social Media Manager

    Monmartt KidsLagos, Nigeria08 January

    Monmartt is a one stop store for babies to toddlers . We feature great varieties of products for Newborn, Infants and Toddlers. Our aim is to ensure that we ...

    Onsite
  • Rubels & Angels logo

    Digital Marketer/ Social Media Manager/Content Creator

    Rubels & AngelsLagos, Nigeria08 January

    We do food right. Let's hook you up the tastiest crispy chicken-to-the-bone, crunchy fish fillet; soup/food bowls; surprise trays, & other yummy meals. ...

    Onsite

Who is a social media manager?

A social media manager is a marketing communications professional who creates content, communicates with an audience and implements digital marketing strategies over an organization's social media profiles. They tailor all posts and communications to their organization's target audience with the aim of building and maintaining a strong online presence. He is trusted with monitoring, executing, filtering, and measuring the social media presence of a product, brand, corporation, or even individual. This role is often seen as the ‘voice of the company’ and may also be referred to as ‘Community Manager’ or ‘Digital and Social Media Manager’.

What is the role of a social media manager?

  1. Create content for multiple platforms : A social media manager has the responsibility of creating content for different platforms according to their uniqueness and needs. Look at what content will work for each platform based on trending content and look at what your competitors are posting e.g. video, gif, infographic, blog, etc.

  2. Monitor social analytics: Check what campaigns are working (or not working) across channels so your time and money are spent on the right channels and aimed at the right people.

  3. Devise a social network strategy: You may need to create a campaign from scratch to promote a sale or new product.

  4. Measure and prove ROI: Set measurable goals for a new campaign across relevant channels and create a report to track performance. Use a social media campaign calculator to meet your objectives at the right cost.

  5. Schedule social posts: Each platform has an ‘ideal’ time to post content (Instagram users seem to be busiest on Wednesday mornings!). Scheduling ahead of time helps reduce workloads and ensure content is posted when you’re asleep, but your audience isn’t.

  6. Find relevant curated content: Some of your social posts should reflect world events or developments that matter to your audience. Do some research and share third-party content that will resonate.

  7. Engage with your audience - The point of your social media is to build engagement. So, respond to any comments and deal with customer queries. In other words, use your social media channels as a customer service channel.

  8. Review and populate your content calendar - In such a fast-paced world, you need to plan your content. Populate your social media calendar for days or even weeks ahead to stay on top of things.

Skills of a social media manager

Writing: Social media managers do a lot of writing, sometimes more than a dozen posts each day. Plus, each social network requires a slightly different style of writing. Social media managers must know how to create messages that are quickly understood by their audience. 

Some important types of writing include:

  • Short and snappy headline writing

  • Engaging introductions

  • Video and image captions

  • Structured text for easy reading 

Research: Social media managers must stay up-to-date with the ever-changing world of social and digital media. This includes new measurement/analytics tools, industry and world trends, and tracking what your competitors are doing, even on a daily basis.

Customer Service: Half of consumers who engage with brands on social media are reaching out about customer care concerns. A social media manager must understand customer service and how to implement it in his work. 

SEO Knowledge: Search Engine Optimization, more commonly referred to as SEO in marketing circles has become an integral part of content marketing and social media. In fact, SEO can have a great impact on your social media content. A good Social Media Manager knows this and strives to integrate SEO into writing copy for social networks.

Creativity & Design: While a lot of the content on social media will be written, creative visual content is also crucial, especially for platforms like TikTok and Instagram. The right image, video, gif, illustration, or photo can be shared hundreds or even thousands of times, and you need to understand how to create platform-specific social media content. It’s valuable for Social Media Managers to have a knowledge of design to create visually appealing graphics to complement posts.

Data analytics: If you’re putting time and effort into driving awareness and engagement through social media platforms, it’s crucial to know if what you’re doing is working! That’s where data comes in. Analyzing your social media data will help you to draw insights not only on each platform but also on the content you’re sharing.