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Social Media Manager Jobs in Lagos, Nigeria

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  • Elizabeth Maddeux logo

    Social Media Manager

    Elizabeth MaddeuxLagos, Nigeria24 June

    Elizabeth Maddeux Limited was established to address the human resource challenges faced by small and medium-scale enterprises. Our goal is to facilitate ...

    Remote
  • PalmPay logo

    Social Media Manager - PalmPay Wealth

    PalmPayLagos, Nigeria24 June

    We are building an ecosystem to provide millions of customers with the best choice and value in digital and financial services. We are creating new and unique ...

    Onsite
  • Uleval Technology logo

    Social Media Manager

    Uleval TechnologyLagos, Nigeria24 June

    We are Uleval Technology—an award-winning company building tailor-made web applications, web tools, and premium websites aligned with business needs, ...

    Onsite
  • Efezi Southsea Nigeria Limited logo

    Social Media Manager

    Efezi Southsea Nigeri..Lagos, Nigeria24 June

    Efezi Southsea Nigeria Limited is a hospitality consultant company incorporated in 2009 primarily to provide hospitality services to small and medium hotels. ...

    Onsite
  • Fadac Resources logo

    Social Media Manager

    Fadac ResourcesLagos, Nigeria23 June

    Proven methodology, profound impact, and sustainable results. These are the component that makes our company unique. At Fadac Resources we provide businesses ...

    Onsite
  • Sproutly logo

    Community & Social Media Manager

    SproutlyLagos, Nigeria23 June

    Financial app for Teens- access your funds instantly through your Sproutly Prepaid Debit card and Banking appRole Overview We are looking for a passionate, ...

    Onsite
  • Bonzee Consulting logo

    Social Media Manager / Content Creator

    Bonzee ConsultingLagos, Nigeria21 June

    Bonzee Consulting is a people-first business consulting firm. We help businesses set up and improve people operations to scale faster in Nigeria and across ...

    Onsite
  • DM Holdings logo

    Social Media Manager

    DM HoldingsLagos, Nigeria19 June

    DM Holdings (DMH) is a Conglomerate of companies with vast interests in Entertainment and Media business. With each of the subsidiaries’ enviable track ...

    Onsite
  • Raphael Group logo

    Social Media Manager

    Raphael GroupLagos, Abuja, Nigeria19 June

    Raphael Group is a professional virtual assistant service that connects employers with skilled remote assistants. We offer a wide range of services to support ...

    Onsite
  • Auldon Limited logo

    Social Media Manager / Content Creator

    Auldon LimitedLagos, Nigeria17 June

    “Nigeria’s No. 1 Toy Store” isn’t just a title we like to brag with. It’s the culture we embody at Auldon Toys because we wake ...

    Onsite
  • Chateau Royal Real Estate Limited logo

    Social Media Manager / Content Creator (NYSC)

    Chateau Royal Real Es..Lagos, Nigeria17 June

    Chateau Royal is a real estate company providing realty services to clients, home-owners and tenants who value exclusive royal experience. We are positioned to ...

    Onsite
  • Premium Human Resource Solution Limited logo

    Digital Marketer / Social Media Manager

    Premium Human Resourc..Lagos, Nigeria16 June

    Premium HR Solutions is a human resource consultancy company which offers strategic and effective HR solutions for small to medium sized businesses. Job ...

    Onsite
  • Ezion Geber Energy Limited logo

    Social Media Manager

    Ezion Geber Energy Li..Lagos, Nigeria16 June

    Ezion-Geber Energy Limited is a wholly Nigerian company established to deliver industry-leading solutions in the oil and gas sector. Renowned for innovation, ...

    Onsite
  • Professional Perfect Solutions logo

    Social Media Manager

    Professional Perfect ..Lagos, Nigeria13 June

    Professional Perfect Solution is information technology company poised at building and managing voice solution aimed at enabling your customers to reach you ...

    Onsite
  • Raphael Group logo

    Social Media Manager

    Raphael GroupLagos, Abuja, Nigeria12 June

    Raphael Group is a professional virtual assistant service that connects employers with skilled remote assistants. We offer a wide range of services to support ...

    Onsite
  • Elvaridah logo

    Social Media Manager

    ElvaridahLagos, Nigeria11 June

    Elvaridah is a Business Development Company with the primary objective of working with businesses and business owners to start up their businesses, improve, ...

    Onsite

Who is a social media manager?

A social media manager is a marketing communications professional who creates content, communicates with an audience and implements digital marketing strategies over an organization's social media profiles. They tailor all posts and communications to their organization's target audience with the aim of building and maintaining a strong online presence. He is trusted with monitoring, executing, filtering, and measuring the social media presence of a product, brand, corporation, or even individual. This role is often seen as the ‘voice of the company’ and may also be referred to as ‘Community Manager’ or ‘Digital and Social Media Manager’.

What is the role of a social media manager?

  1. Create content for multiple platforms : A social media manager has the responsibility of creating content for different platforms according to their uniqueness and needs. Look at what content will work for each platform based on trending content and look at what your competitors are posting e.g. video, gif, infographic, blog, etc.

  2. Monitor social analytics: Check what campaigns are working (or not working) across channels so your time and money are spent on the right channels and aimed at the right people.

  3. Devise a social network strategy: You may need to create a campaign from scratch to promote a sale or new product.

  4. Measure and prove ROI: Set measurable goals for a new campaign across relevant channels and create a report to track performance. Use a social media campaign calculator to meet your objectives at the right cost.

  5. Schedule social posts: Each platform has an ‘ideal’ time to post content (Instagram users seem to be busiest on Wednesday mornings!). Scheduling ahead of time helps reduce workloads and ensure content is posted when you’re asleep, but your audience isn’t.

  6. Find relevant curated content: Some of your social posts should reflect world events or developments that matter to your audience. Do some research and share third-party content that will resonate.

  7. Engage with your audience - The point of your social media is to build engagement. So, respond to any comments and deal with customer queries. In other words, use your social media channels as a customer service channel.

  8. Review and populate your content calendar - In such a fast-paced world, you need to plan your content. Populate your social media calendar for days or even weeks ahead to stay on top of things.

Skills of a social media manager

Writing: Social media managers do a lot of writing, sometimes more than a dozen posts each day. Plus, each social network requires a slightly different style of writing. Social media managers must know how to create messages that are quickly understood by their audience. 

Some important types of writing include:

  • Short and snappy headline writing

  • Engaging introductions

  • Video and image captions

  • Structured text for easy reading 

Research: Social media managers must stay up-to-date with the ever-changing world of social and digital media. This includes new measurement/analytics tools, industry and world trends, and tracking what your competitors are doing, even on a daily basis.

Customer Service: Half of consumers who engage with brands on social media are reaching out about customer care concerns. A social media manager must understand customer service and how to implement it in his work. 

SEO Knowledge: Search Engine Optimization, more commonly referred to as SEO in marketing circles has become an integral part of content marketing and social media. In fact, SEO can have a great impact on your social media content. A good Social Media Manager knows this and strives to integrate SEO into writing copy for social networks.

Creativity & Design: While a lot of the content on social media will be written, creative visual content is also crucial, especially for platforms like TikTok and Instagram. The right image, video, gif, illustration, or photo can be shared hundreds or even thousands of times, and you need to understand how to create platform-specific social media content. It’s valuable for Social Media Managers to have a knowledge of design to create visually appealing graphics to complement posts.

Data analytics: If you’re putting time and effort into driving awareness and engagement through social media platforms, it’s crucial to know if what you’re doing is working! That’s where data comes in. Analyzing your social media data will help you to draw insights not only on each platform but also on the content you’re sharing.