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Social Media Manager Jobs in Lagos, Nigeria (Page 2)

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  • Allied Thrust and Systems Nigeria Limited logo

    Social Media Manager

    Allied Thrust and Sys..Lagos, Nigeria18 March

    Allied Thrust and Systems Nigeria Limited is the mother company of the funplex brand. The company houses the ticklers restaurant, concourse bar and others.Job ...

    Onsite
  • LandMall Technologies logo

    Social Media Manager

    LandMall TechnologiesLagos, Nigeria18 March

    LandMall is a PropTech Company that redefines the Real Estates Marketplace by offering an end-to-end platform for Buying, Renting, Selling, Funding, Investing ...

    Onsite
  • Bluebulb Financials Limited logo

    Content Creator/Social Media Manager

    Bluebulb Financials L..Lagos, Nigeria18 March

    Bluebulb Financials Limited is a financial technology company based in Lekki. Our mission is to simplify cross border payments for African businesses, allowing ...

    Hybrid
  • Global Windsor Group Limited logo

    Social Media Manager

    Global Windsor Group ..Lagos, Nigeria17 March

    Global Windsor Group, with the core of its activities in Nigeria, is a diversified organization covering a range of markets including property, oil and gas, ...

    Onsite
  • Terawork logo

    Social Media Manager

    TeraworkLagos, Nigeria17 March

    TERAWORK.COM is a virtual meeting point for getting work done. TERAWORK is a bridge between service providers and the individuals and businesses that need ...

    Onsite
  • Biz Afric Solutions logo

    Social Media Manager

    Biz Afric SolutionsLagos, Nigeria14 March

    Job Overview We are seeking a creative and strategic Social Media Manager to oversee our online presence, engage our audience, and grow our brand across ...

    Onsite
  • Nordic Hotels Nigeria logo

    Social Media Manager

    Nordic Hotels NigeriaLagos, Nigeria14 March

    Founded by Danish and Nigerian entrepreneurs in 2011, we are Nigeria's leading boutique hotel group known for exceptional service and Scandinavian design. Our ...

    Onsite
  • Candlelight Foundation for Children with Special Needs logo

    Digital Marketer & Social Media Manager Intern

    Candlelight Foundatio..Lagos, Nigeria14 March

    Candlelight Foundation for Children with Special Needs is a non-profit organization dedicated to empowering children with special needs, particularly those ...

    Onsite
  • Kaplo Africa logo

    Videographer / Social Media Manager

    Kaplo AfricaLagos, Nigeria13 March

    Kaplo is Africa's most innovative Human Resource & Business Support Solutions provider, serving clients with cutting-edge business advisory and human ...

    Onsite
  • Virgin-Landmarts Limited logo

    Social Media Manager

    Virgin-Landmarts Limi..Lagos, Nigeria12 March

    Virgin-landmarts is a Nigerian real estate company headquartered in Lagos. Established to solve the dearth in global housing ownership as well adding value to ...

    Onsite
  • Skache Intergrated Services Limited logo

    Social Media Manager

    Skache Intergrated Se..Lagos, Nigeria12 March

    Description  Our client is seeking a creative and strategic Social Media Manager to enhance our online presence and engage with our audience. The ideal ...

    Onsite
  • Dreamworks Global Logistics Limited logo

    Social Media Manager / Digital Marketer

    Dreamworks Global Log..Lagos, Nigeria11 March

    We are one of the best players in the Nigerian logistics market. At DGL Limited, we grow our clients' businesses by listening to and understanding their needs, ...

    Onsite
  • Raphael Group logo

    Social Media Manager

    Raphael GroupLagos, Abuja, Nigeria11 March

    Raphael Group is a professional virtual assistant service that connects employers with skilled remote assistants. We offer a wide range of services to support ...

    Onsite
  • HR And Its People logo

    Social Media Manager

    HR And Its PeopleLagos, Nigeria10 March

    HR And Its People helps businesses generate more revenue through their staff & achieve better business results from them.Job Description The job posting is ...

    Onsite
  • 68byalake logo

    Social Media Manager

    68byalakeLagos, Nigeria08 March

    A ready to wear store that focuses on creating unique wearsAn experienced social media is urgently ...

    Onsite
  • PalmPay logo

    Senior Social Media Manager

    PalmPayLagos, Nigeria07 March

    We are building an ecosystem to provide millions of customers with the best choice and value in digital and financial services. We are creating new and unique ...

    Onsite

Who is a social media manager?

A social media manager is a marketing communications professional who creates content, communicates with an audience and implements digital marketing strategies over an organization's social media profiles. They tailor all posts and communications to their organization's target audience with the aim of building and maintaining a strong online presence. He is trusted with monitoring, executing, filtering, and measuring the social media presence of a product, brand, corporation, or even individual. This role is often seen as the ‘voice of the company’ and may also be referred to as ‘Community Manager’ or ‘Digital and Social Media Manager’.

What is the role of a social media manager?

  1. Create content for multiple platforms : A social media manager has the responsibility of creating content for different platforms according to their uniqueness and needs. Look at what content will work for each platform based on trending content and look at what your competitors are posting e.g. video, gif, infographic, blog, etc.

  2. Monitor social analytics: Check what campaigns are working (or not working) across channels so your time and money are spent on the right channels and aimed at the right people.

  3. Devise a social network strategy: You may need to create a campaign from scratch to promote a sale or new product.

  4. Measure and prove ROI: Set measurable goals for a new campaign across relevant channels and create a report to track performance. Use a social media campaign calculator to meet your objectives at the right cost.

  5. Schedule social posts: Each platform has an ‘ideal’ time to post content (Instagram users seem to be busiest on Wednesday mornings!). Scheduling ahead of time helps reduce workloads and ensure content is posted when you’re asleep, but your audience isn’t.

  6. Find relevant curated content: Some of your social posts should reflect world events or developments that matter to your audience. Do some research and share third-party content that will resonate.

  7. Engage with your audience - The point of your social media is to build engagement. So, respond to any comments and deal with customer queries. In other words, use your social media channels as a customer service channel.

  8. Review and populate your content calendar - In such a fast-paced world, you need to plan your content. Populate your social media calendar for days or even weeks ahead to stay on top of things.

Skills of a social media manager

Writing: Social media managers do a lot of writing, sometimes more than a dozen posts each day. Plus, each social network requires a slightly different style of writing. Social media managers must know how to create messages that are quickly understood by their audience. 

Some important types of writing include:

  • Short and snappy headline writing

  • Engaging introductions

  • Video and image captions

  • Structured text for easy reading 

Research: Social media managers must stay up-to-date with the ever-changing world of social and digital media. This includes new measurement/analytics tools, industry and world trends, and tracking what your competitors are doing, even on a daily basis.

Customer Service: Half of consumers who engage with brands on social media are reaching out about customer care concerns. A social media manager must understand customer service and how to implement it in his work. 

SEO Knowledge: Search Engine Optimization, more commonly referred to as SEO in marketing circles has become an integral part of content marketing and social media. In fact, SEO can have a great impact on your social media content. A good Social Media Manager knows this and strives to integrate SEO into writing copy for social networks.

Creativity & Design: While a lot of the content on social media will be written, creative visual content is also crucial, especially for platforms like TikTok and Instagram. The right image, video, gif, illustration, or photo can be shared hundreds or even thousands of times, and you need to understand how to create platform-specific social media content. It’s valuable for Social Media Managers to have a knowledge of design to create visually appealing graphics to complement posts.

Data analytics: If you’re putting time and effort into driving awareness and engagement through social media platforms, it’s crucial to know if what you’re doing is working! That’s where data comes in. Analyzing your social media data will help you to draw insights not only on each platform but also on the content you’re sharing.