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Social Media Manager Jobs in Lagos, Nigeria (Page 22)

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  • Monmartt Kids logo

    Project Manager / Social Media Manager

    Monmartt KidsLagos, Nigeria03 November, 2023

    Monmartt is a one stop store for babies to toddlers . We feature great varieties of products for Newborn, Infants and Toddlers. Our aim is to ensure that we ...

    Onsite
  • Leitung Gate Limited logo

    Social Media Manager

    Leitung Gate LimitedLagos, Nigeria03 November, 2023

    Leitung Gate Limited provides integrated strategic risk planning and management services across functions, units and departments for sustainable organisational ...

    Onsite
  • Paybeta logo

    Social Media Manager

    PaybetaLagos, Nigeria01 November, 2023

    Paybeta is the VAS company supporting African businesses with the technological backbone to offer third-party services that truly transform their customer ...

    Onsite
  • Olaiya Foods and Catering Services logo

    Social Media Manager (NYSC)

    Olaiya Foods and Cate..Lagos, Nigeria01 November, 2023

    Olaiya Foods and Catering Services is a fast food restaurant with outlets located in Surulere, Lekki Phase 1 and Victoria Island, Lagos. We serve your favorite ...

    Onsite
  • Elvaridah logo

    Social Media Manager

    ElvaridahLagos, Nigeria27 October, 2023

    Elvaridah is a Business Development Company with the primary objective of working with businesses and business owners to start up their businesses, improve, ...

    Onsite
  • Uncle Stan's Foods logo

    Social Media Manager/ Content Creator

    Uncle Stan's FoodsLagos, Nigeria26 October, 2023

    Uncle Stan's Foods is a small chops company known for it's unique finger food taste all over Lagos. Our brand makes us unique.Job description Develop brand ...

    Onsite
  • Global Rainbowbird Partners logo

    Social Media Manager

    Global Rainbowbird Pa..Lagos, Nigeria26 October, 2023

    Job Description Our company is searching for a talented social media officer and digital marketer to create interactive online content and maintain a smooth ...

    Onsite
  • Technoton Limited logo

    Social Media Manager / Front Desk Officer

    Technoton LimitedLagos, Nigeria25 October, 2023

    For over 30 years, Technoton Ltd has provided quality engineering products and services to a wide spectrum of clients in Nigeria. Our clientele include ...

    Onsite
  • Swift Consulting logo

    Social Media Manager

    Swift ConsultingLagos, Nigeria23 October, 2023

    At Swift Consulting, we are working with professional leaders to create the sustainable, innovative, and to be the leading management consultant. We are ...

    Onsite
  • Abodes Lagos logo

    Social Media Manager

    Abodes LagosLagos, Nigeria23 October, 2023

    Abodes Lagos is a leading property website in Nigeria with property listings for sale, rent and lease. Job Description We are looking for a creative and ...

    Onsite
  • Furniture Republic logo

    Social Media Manager / Assistant

    Furniture RepublicLagos, Nigeria20 October, 2023

    Job Description The Social Media Support will be directly responsible for handling and managing the company’s social media platforms, customer service ...

    Onsite
  • Wendy Travels and Tours logo

    Social Media Manager

    Wendy Travels and Tou..Lagos, Nigeria19 October, 2023

    Wendy Travel & Tours Limited, a travel and tours company is looking to fill the role below This vacancy is general and open to all ages with no minimum ...

    Onsite
  • President Paint Nigeria Limited logo

    Social Media Manager

    President Paint Niger..Lagos, Nigeria16 October, 2023

    President Paint Nigeria Limited is one of the pioneers of the indigenous and leading Paints Manufacturing company in Nigeria. Headquartered in Lagos, Nigeria, ...

    Onsite
  • Monmartt Kids logo

    Graphic Designer / Social Media Manager

    Monmartt KidsLagos, Nigeria16 October, 2023

    Monmartt is a one stop store for babies to toddlers . We feature great varieties of products for Newborn, Infants and Toddlers. Our aim is to ensure that we ...

    Onsite
  • Tooki Media Agency logo

    Social Media Manager

    Tooki Media AgencyLagos, Nigeria16 October, 2023

    Tooki Media is a specialized public relations agency that excels in media relations - helping our clients get published on international media platforms like ...

    Onsite
  • CVM Career Company logo

    Social Media Manager

    CVM Career CompanyLagos, Nigeria13 October, 2023

    Job Description Our client is looking for a smart and creative individual to work with. As a Social Media Manager, you will be responsible for designing and ...

    Onsite

Who is a social media manager?

A social media manager is a marketing communications professional who creates content, communicates with an audience and implements digital marketing strategies over an organization's social media profiles. They tailor all posts and communications to their organization's target audience with the aim of building and maintaining a strong online presence. He is trusted with monitoring, executing, filtering, and measuring the social media presence of a product, brand, corporation, or even individual. This role is often seen as the ‘voice of the company’ and may also be referred to as ‘Community Manager’ or ‘Digital and Social Media Manager’.

What is the role of a social media manager?

  1. Create content for multiple platforms : A social media manager has the responsibility of creating content for different platforms according to their uniqueness and needs. Look at what content will work for each platform based on trending content and look at what your competitors are posting e.g. video, gif, infographic, blog, etc.

  2. Monitor social analytics: Check what campaigns are working (or not working) across channels so your time and money are spent on the right channels and aimed at the right people.

  3. Devise a social network strategy: You may need to create a campaign from scratch to promote a sale or new product.

  4. Measure and prove ROI: Set measurable goals for a new campaign across relevant channels and create a report to track performance. Use a social media campaign calculator to meet your objectives at the right cost.

  5. Schedule social posts: Each platform has an ‘ideal’ time to post content (Instagram users seem to be busiest on Wednesday mornings!). Scheduling ahead of time helps reduce workloads and ensure content is posted when you’re asleep, but your audience isn’t.

  6. Find relevant curated content: Some of your social posts should reflect world events or developments that matter to your audience. Do some research and share third-party content that will resonate.

  7. Engage with your audience - The point of your social media is to build engagement. So, respond to any comments and deal with customer queries. In other words, use your social media channels as a customer service channel.

  8. Review and populate your content calendar - In such a fast-paced world, you need to plan your content. Populate your social media calendar for days or even weeks ahead to stay on top of things.

Skills of a social media manager

Writing: Social media managers do a lot of writing, sometimes more than a dozen posts each day. Plus, each social network requires a slightly different style of writing. Social media managers must know how to create messages that are quickly understood by their audience. 

Some important types of writing include:

  • Short and snappy headline writing

  • Engaging introductions

  • Video and image captions

  • Structured text for easy reading 

Research: Social media managers must stay up-to-date with the ever-changing world of social and digital media. This includes new measurement/analytics tools, industry and world trends, and tracking what your competitors are doing, even on a daily basis.

Customer Service: Half of consumers who engage with brands on social media are reaching out about customer care concerns. A social media manager must understand customer service and how to implement it in his work. 

SEO Knowledge: Search Engine Optimization, more commonly referred to as SEO in marketing circles has become an integral part of content marketing and social media. In fact, SEO can have a great impact on your social media content. A good Social Media Manager knows this and strives to integrate SEO into writing copy for social networks.

Creativity & Design: While a lot of the content on social media will be written, creative visual content is also crucial, especially for platforms like TikTok and Instagram. The right image, video, gif, illustration, or photo can be shared hundreds or even thousands of times, and you need to understand how to create platform-specific social media content. It’s valuable for Social Media Managers to have a knowledge of design to create visually appealing graphics to complement posts.

Data analytics: If you’re putting time and effort into driving awareness and engagement through social media platforms, it’s crucial to know if what you’re doing is working! That’s where data comes in. Analyzing your social media data will help you to draw insights not only on each platform but also on the content you’re sharing.