We are a vibrant and proudly the Leading Digital Business Transformation Agency in Africa, relentlessly committed to helping organisations in the public and ...
Raadaa is a platform for individuals, authors and organizations - including publishing houses to publish, share and monetize both small and large contents, ...
Graceco Nigeria Limited is a food processing and manufacturing company which specializes in consumer goods and the production of input for bakers and the ...
Welcome to La Campagne Tropicana Beach Resort, Our beach resort is entwined in the core freshness of nature amongst virgin trees and the lovely view of the ...
Talent Lab is an indigenous talent capacity development and talent management organization that facilitates capacity-building interventions to upskill people ...
Tati Consults specializes in providing bespoke HR consultancy services and solutions to SMEs across Nigeria. Our team has been carefully chosen to ensure we ...
Job Description As we continue to expand our digital presence, we are seeking a dynamic and experienced Digital Marketer/Traffic Acquisition Manager to join ...
Reumssky Business World is a leading online marketplace for wholesalers, retailers, and shoppers. We are a complete service marketplace with a model that is ...
Tharwa Finds is a staffing agency dedicated to providing the most seamless, secure, cost-effective staffing solution. We offer a range of staffing services; ...
Cove Real Estate & Construction is one of Nigeria's most innovative property development companies that aim to make property ownership a hassle-free exercise. ...
EXCEL AND GRACE CONSULTING is a key player in financial & business consulting; providing financial advisory services to people and organizations in ...
Fastest cakes was birthed with the vision of delivering awesome and affordable cakes very fast. We hold this vision dear to our heart to ensure your delicious ...
Requirements Candidates should possess a First Degree in any relevant field Skill set (Added Advantage): Writing, Content, Design, Social Media, Marketing ...
Raadaa is a platform for individuals, authors and organizations - including publishing houses to publish, share and monetize both small and large contents, ...
Tharwa Finds is a staffing agency dedicated to providing the most seamless, secure, cost-effective staffing solution. We offer a range of staffing services; ...
OneLand Africa is a leading real estate company that has built professional expertise in providing opportunities for easier acquisition and development of ...
Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey.
It is also known as online marketing and can take any of these forms:
Search engines
Websites
Social media
Mobile apps
Text messaging
Web-based advertising
Develop marketing strategies that align with the organization's business goals • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
Conduct market research and analyze trends to identify new opportunities and improve campaign performance
Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
Stay up-to-date with emerging digital marketing trends and technologies
Digital Strategy Development: Ability to create comprehensive digital marketing strategies aligned with business goals, considering target audience, competitive analysis, and available resources.
Content Creation and Marketing: Proficiency in creating various types of content, including blog posts, social media updates, videos, infographics, and more. Understanding how to tailor content to different platforms and audiences is crucial.
Search Engine Optimization (SEO): Knowledge of SEO principles, including keyword research, on-page optimization, link building, and staying up-to-date with search engine algorithm changes.
Social Media Management: Expertise in managing social media platforms, including content planning, scheduling, engagement, and paid advertising. Understanding the nuances of different social media channels is important.
Pay-Per-Click (PPC) Advertising: Proficiency in setting up and managing PPC campaigns on platforms like Google Ads and social media. Skill in keyword selection, ad copywriting, budget management, and optimization.
Data Analysis and Interpretation: Strong analytical skills to gather data from various sources (website analytics, social media insights, etc.) and translate it into actionable insights for optimizing campaigns.
Marketing Automation Tools: Familiarity with marketing automation platforms for streamlining repetitive tasks, lead nurturing, and customer relationship management.
Conversion Rate Optimization: Understanding of CRO principles to optimize landing pages, user journeys, and conversion funnels for better campaign performance.
Digital Advertising Platforms: Proficiency in using various digital advertising platforms, including Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, and more.
Analytics and Reporting: Ability to create comprehensive and clear reports showcasing the performance of marketing campaigns and strategies to stakeholders.
Creative Design Basics: Basic design skills to create or modify visuals for social media posts, ads, and other digital content.
Basic HTML and Website Management: Understanding of HTML and the ability to make simple website updates, troubleshoot issues, and work collaboratively with web developers.
Understanding of UX/UI: Familiarity with user experience (UX) and user interface (UI) principles to create user-friendly and visually appealing digital assets.
Project Management: The ability to manage multiple campaigns, tasks, and deadlines efficiently while maintaining attention to detail.
A/B Testing: Knowledge of A/B testing principles to conduct experiments and optimize campaign elements for better performance.
Customer-Centric Mindset: Understanding customer behaviour, needs, and preferences to tailor marketing strategies that resonate with the target audience.
