Walex Biz Nigeria Limited is a full-spectrum software solutions company based in Abuja, Nigeria. We deliver solutions as a software development company to both ...
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Welcome to La Campagne Tropicana Beach Resort, Our beach resort is entwined in the core freshness of nature amongst virgin trees and the lovely view of the ...
Sinoma Nigeria Company Limited is a construction Chinese company for EPC (Engineering, Procurement, and Construction) Turnkey projects Sinoma Nigeria Company ...
…as a foremost consulting firm which stands out in areas of professionalism. We have a proven track record delivering excellent services to individuals and ...
…as a foremost consulting firm which stands out in areas of professionalism. We have a proven track record delivering excellent services to individuals and ...
We are an investment firm with primary engagement in real estate development & brokerage, cryptocurrency investment & exchange. Our interests also cut across ...
Lopterra leaders empower the business by investing in experienced professionals skilled to provide the core of our services, with a leadership influence that ...
The Board of Directors consists of the Chairman, Managing Director/Chief Executive Officer, three Executive Directors, one Non-Executive Director, Heads of ...
Platform Lead Limited is a diversified company registered in Nigeria, operating domestically and internationally in the ICT, Real Estate, and Oil & Gas ...
Catalyst Business Consult (CBC) is a fast growing business conglomerate with front running interests in a range of people-oriented services across Nigeria. ...
With over 20 years track record of delivering turnkey engineering solutions across 5 business sectors - Telecommunications, Energy, Health, Transport and ...
Pharma Ethics LTD. is a pioneer pharmaceutical in west Africa with its Head quarters in Nigeria. Based in Lagos the commerical capital of Nigeria Pharma Ethics ...
Whether it's web, app, graphics design, training, support or whatever, Kreateng is in the business of delivering ultimate digital experience for you. We ...
At TeamAce, we help businesses across different industries thrive. We work with businesses to create their desired change by getting the right people, ...
Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey.
It is also known as online marketing and can take any of these forms:
Search engines
Websites
Social media
Mobile apps
Text messaging
Web-based advertising
Develop marketing strategies that align with the organization's business goals • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
Conduct market research and analyze trends to identify new opportunities and improve campaign performance
Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
Stay up-to-date with emerging digital marketing trends and technologies
Digital Strategy Development: Ability to create comprehensive digital marketing strategies aligned with business goals, considering target audience, competitive analysis, and available resources.
Content Creation and Marketing: Proficiency in creating various types of content, including blog posts, social media updates, videos, infographics, and more. Understanding how to tailor content to different platforms and audiences is crucial.
Search Engine Optimization (SEO): Knowledge of SEO principles, including keyword research, on-page optimization, link building, and staying up-to-date with search engine algorithm changes.
Social Media Management: Expertise in managing social media platforms, including content planning, scheduling, engagement, and paid advertising. Understanding the nuances of different social media channels is important.
Pay-Per-Click (PPC) Advertising: Proficiency in setting up and managing PPC campaigns on platforms like Google Ads and social media. Skill in keyword selection, ad copywriting, budget management, and optimization.
Data Analysis and Interpretation: Strong analytical skills to gather data from various sources (website analytics, social media insights, etc.) and translate it into actionable insights for optimizing campaigns.
Marketing Automation Tools: Familiarity with marketing automation platforms for streamlining repetitive tasks, lead nurturing, and customer relationship management.
Conversion Rate Optimization: Understanding of CRO principles to optimize landing pages, user journeys, and conversion funnels for better campaign performance.
Digital Advertising Platforms: Proficiency in using various digital advertising platforms, including Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, and more.
Analytics and Reporting: Ability to create comprehensive and clear reports showcasing the performance of marketing campaigns and strategies to stakeholders.
Creative Design Basics: Basic design skills to create or modify visuals for social media posts, ads, and other digital content.
Basic HTML and Website Management: Understanding of HTML and the ability to make simple website updates, troubleshoot issues, and work collaboratively with web developers.
Understanding of UX/UI: Familiarity with user experience (UX) and user interface (UI) principles to create user-friendly and visually appealing digital assets.
Project Management: The ability to manage multiple campaigns, tasks, and deadlines efficiently while maintaining attention to detail.
A/B Testing: Knowledge of A/B testing principles to conduct experiments and optimize campaign elements for better performance.
Customer-Centric Mindset: Understanding customer behaviour, needs, and preferences to tailor marketing strategies that resonate with the target audience.
