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Social Media Manager Jobs in Nigeria (Page 19)

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  • 21 Search Ltd logo

    Social Media Manager

    21 Search LtdLagos, Nigeria02 May

    21Search focuses on Deploying its resources towards providing a range of Manpower and Administrative Services tailored to meet your needs.Position Overview: ...

    Hybrid
  • Project Growth logo

    Social Media Manager

    Project GrowthNigeria01 May

    Project Growth champions remote flexibility, prioritizes employee well-being, fosters inclusivity, and cultivates a culture of continuous learning and ...

    Remote
  • Rishcon Digital Agency logo

    Social Media Manager

    Rishcon Digital Agenc..Lagos, Nigeria30 April

    Rishcon Digital Agency is a digital marketing agency, we help businesses reach their digital marketing,management objectives and we aim to be the GO-TO brand ...

    Onsite
  • Xpedient Expatriate Services logo

    Social Media Manager

    Xpedient Expatriate S..Abuja, Nigeria23 April

    Xpedient Services is a leading indigenous human resource management firm, that empowers businesses of all sizes to thrive. We go beyond traditional HR ...

    Onsite
  • TTC Mobile logo

    Social Media Manager

    TTC MobileLagos, Nigeria22 April

    TTC commenced operation in 2003 as TTC organization and was later, in 2007, registered with the Corporate Affairs Commission as TTC Mobile Limited. We are in ...

    Remote
  • Elvaridah logo

    Social Media Manager

    ElvaridahLagos, Nigeria22 April

    Elvaridah is a Business Development Company with the primary objective of working with businesses and business owners to start up their businesses, improve, ...

    Onsite
  • Empirefly International logo

    Website/Social Media Manager

    Empirefly Internation..Lagos, Abuja, Delta, Edo, Plateau, Rivers, Nigeria22 April

    We are company duly registered with the Nigerian Corporate Affairs Commission and Certified by the Canadian immigration service authorities. We have experts ...

    Onsite
  • Climate Action Africa logo

    Social Media Manager

    Climate Action AfricaLagos, Nigeria18 April

    Climate Action Africa is a non-profit organization dedicated to driving sustainable development and climate action across Africa. Our mission is to empower ...

    Onsite
  • Tempkers Limited logo

    Social Media Manager (Male)

    Tempkers LimitedLagos, Nigeria17 April

    Tempkers is a tech-outsourcing and freelance community that takes a human centered design thinking approach to bring employers and skilled workers together ...

    Onsite
  • Tedcom (West Africa) Limited logo

    Social Media Manager

    Tedcom (West Africa) ..Lagos, Nigeria17 April

    We are a first-class IT Solutions company in Lagos, Nigeria. ​We are into software sales, hardware sales, oil & gas support services, software ...

    Onsite
  • S-TEE Schools logo

    Social Media Manager

    S-TEE SchoolsLagos, Nigeria17 April

    Education holds the key to a better life. Every child deserves to be properly equipped with the necessary foundation skills required to function effectively in ...

    Onsite
  • African Women in Media - AWiMNews logo

    Volunteer Social Media Manager

    African Women in Medi..Nigeria16 April

    African Women in Media - AWiMNewsAbout the Role?  As a Volunteer Social Media Manager, you will oversee AWiM’s social media presence and strategy ...

    Remote
  • The HR Hub Nigeria logo

    Social Media Manager Intern (NYSC Only)

    The HR Hub NigeriaAbuja, Nigeria15 April

    HR Consulting for SMEs Recruitment needs Learning and DevelopmentWhat We're Looking For: We’re looking for someone who can demonstrate the following ...

    Onsite
  • Skipper logo

    Creative Designer/Social Media Manager

    SkipperLagos, Nigeria15 April

    Skipper is an integrated energy firm with focus on Electrical Innovation, Design, Manufacturing and Engineering. Skipper has been serving the power sector in ...

    Onsite
  • SENCE Nigeria logo

    Social Media Manager

    SENCE NigeriaLagos, Nigeria12 April

    Since our inception, SENCE has been totally focused on building a strategic, quality consulting practice. We are committed to helping SMEs succeed in a ...

    Onsite
  • Softhills Limited logo

    Social Media Manager & Content Creator

    Softhills LimitedLagos, Nigeria11 April

    We invest more than just funds; we invest our knowledge and experience, our ideas and our infrastructure. Working alongside entrepreneurs and co-founders, we ...

    Onsite

Who is a social media manager?

A social media manager is a marketing communications professional who creates content, communicates with an audience and implements digital marketing strategies over an organization's social media profiles. They tailor all posts and communications to their organization's target audience with the aim of building and maintaining a strong online presence. He is trusted with monitoring, executing, filtering, and measuring the social media presence of a product, brand, corporation, or even individual. This role is often seen as the ‘voice of the company’ and may also be referred to as ‘Community Manager’ or ‘Digital and Social Media Manager’.

What is the role of a social media manager?

  1. Create content for multiple platforms : A social media manager has the responsibility of creating content for different platforms according to their uniqueness and needs. Look at what content will work for each platform based on trending content and look at what your competitors are posting e.g. video, gif, infographic, blog, etc.

  2. Monitor social analytics: Check what campaigns are working (or not working) across channels so your time and money are spent on the right channels and aimed at the right people.

  3. Devise a social network strategy: You may need to create a campaign from scratch to promote a sale or new product.

  4. Measure and prove ROI: Set measurable goals for a new campaign across relevant channels and create a report to track performance. Use a social media campaign calculator to meet your objectives at the right cost.

  5. Schedule social posts: Each platform has an ‘ideal’ time to post content (Instagram users seem to be busiest on Wednesday mornings!). Scheduling ahead of time helps reduce workloads and ensure content is posted when you’re asleep, but your audience isn’t.

  6. Find relevant curated content: Some of your social posts should reflect world events or developments that matter to your audience. Do some research and share third-party content that will resonate.

  7. Engage with your audience - The point of your social media is to build engagement. So, respond to any comments and deal with customer queries. In other words, use your social media channels as a customer service channel.

  8. Review and populate your content calendar - In such a fast-paced world, you need to plan your content. Populate your social media calendar for days or even weeks ahead to stay on top of things.

Skills of a social media manager

Writing: Social media managers do a lot of writing, sometimes more than a dozen posts each day. Plus, each social network requires a slightly different style of writing. Social media managers must know how to create messages that are quickly understood by their audience. 

Some important types of writing include:

  • Short and snappy headline writing

  • Engaging introductions

  • Video and image captions

  • Structured text for easy reading 

Research: Social media managers must stay up-to-date with the ever-changing world of social and digital media. This includes new measurement/analytics tools, industry and world trends, and tracking what your competitors are doing, even on a daily basis.

Customer Service: Half of consumers who engage with brands on social media are reaching out about customer care concerns. A social media manager must understand customer service and how to implement it in his work. 

SEO Knowledge: Search Engine Optimization, more commonly referred to as SEO in marketing circles has become an integral part of content marketing and social media. In fact, SEO can have a great impact on your social media content. A good Social Media Manager knows this and strives to integrate SEO into writing copy for social networks.

Creativity & Design: While a lot of the content on social media will be written, creative visual content is also crucial, especially for platforms like TikTok and Instagram. The right image, video, gif, illustration, or photo can be shared hundreds or even thousands of times, and you need to understand how to create platform-specific social media content. It’s valuable for Social Media Managers to have a knowledge of design to create visually appealing graphics to complement posts.

Data analytics: If you’re putting time and effort into driving awareness and engagement through social media platforms, it’s crucial to know if what you’re doing is working! That’s where data comes in. Analyzing your social media data will help you to draw insights not only on each platform but also on the content you’re sharing.