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Social Media Manager Jobs in Lagos, Nigeria (Page 16)

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  • Aspom Travel Agency logo

    Graduate Trainee (Sales Representative / Social Media Manager)

    Aspom Travel AgencyLagos, Nigeria15 March

    Aspom Travel Agency is a great travel deal company incorporated on the 2nd of February 2012 to provide support to people who wants to travel to any country in ...

    Onsite
  • The Milk Booster logo

    Social Media Manager

    The Milk BoosterLagos, Nigeria15 March

    The Milk Booster is Nigeria's foremost breastfeeding company for healthy lactation treats that increases breastmilk supply for nursing mothers. Our Company is ...

    Onsite
  • The Milk Booster logo

    Social Media Manager

    The Milk BoosterLagos, Nigeria15 March

    The Milk Booster is Nigeria's foremost breastfeeding company for healthy lactation treats that increases breastmilk supply for nursing mothers. Our Company is ...

    Onsite
  • Excel and Grace Consulting logo

    Social Media Manager

    Excel and Grace Consu..Lagos, Nigeria14 March

    EXCEL AND GRACE CONSULTING is a key player in financial & business consulting; providing financial advisory services to people and organizations in ...

    Onsite
  • Doheney Services Ltd logo

    Social Media Manager

    Doheney Services LtdLagos, Nigeria11 March

    Doheney Services Ltd is a Human Resource Consulting outfit set up in November 2004. The Firm is a one- stop firm providing specialized and in depth human ...

    Onsite
  • Limehousebars logo

    Social Media Manager

    LimehousebarsLagos, Nigeria09 March

    Limehousebars is a mobile cocktail bar that provides cocktails for delivery and for all events, from weddings and corporate parties to festivals.About the Role ...

    Onsite
  • Canonical logo

    Graduate B2B Social Media Manager

    CanonicalLagos, Nigeria08 March

    Canonical - We deliver open source to the world faster, more securely and more cost effectively than any other company. We develop Ubuntu, the world's most ...

    Remote
  • Greater Washington Limited logo

    Public Relations (PR) & Social Media Manager

    Greater Washington Li..Lagos, Nigeria07 March

    Greater Washington (GWL) is a subsidiary of Greater Group and a 2nd, 3rd & 4th Party Logistics Company in Nigeria with core competence in supply chain ...

    Onsite
  • BeachTV logo

    Social Media Manager

    BeachTVLagos, Nigeria07 March

    We provide you with bespoke Marketing Communications, Advertising & Customer Experience ManagementRole Description This is a full-time hybrid role for a ...

    Hybrid
  • Tiffany Amber logo

    Social Media Manager

    Tiffany AmberLagos, Nigeria07 March

    Tiffany Amber, a luxury Fashion and Lifestyle companyDescrption We are seeking highly skilled Social Media Manager with strong content creation abilities to ...

    Onsite
  • Lance Trend logo

    Digital Content Writer / Creator / Social Media Manager

    Lance TrendLagos, Nigeria06 March

    Lance Trend Limited is an ICT company that deals in all brands of IT Gadgets. We are an ICT firm, a solely indigenous company with all its Directors in ...

    Onsite
  • Tempkers Limited logo

    Social Media Manager (Male)

    Tempkers LimitedLagos, Nigeria05 March

    Tempkers is a tech-outsourcing and freelance community that takes a human centered design thinking approach to bring employers and skilled workers together ...

    Onsite
  • Candid Solutions logo

    Social Media Manager

    Candid SolutionsLagos, Nigeria05 March

    The Candid Solutions is company that offers consulting services to businesses where we help small businesses achieve their goals by streamlining their ...

    Onsite
  • BantuPage Ltd logo

    Social Media Manager

    BantuPage LtdLagos, Nigeria04 March

    We are a start-up media company looking to touch areas in the Nigerian market not normally visited or improve on areas we think Nigerians aren't too ...

    Onsite
  • Vantage Management Consultancy logo

    Social Media Manager

    Vantage Management Co..Lagos, Nigeria29 February

    Vantage Management Consultancy Limited was incorporated in 2010 as a Limited Liability Company in Nigeria Our business focus is on providing intentional and ...

    Onsite
  • Fernhill Digital Consulting logo

    Social Media Manager

    Fernhill Digital Cons..Lagos, Nigeria29 February

    We are a team of highly motivated individuals brought together by common interests. Our team of social media experts are experienced and can use a variety of ...

    Onsite

Who is a social media manager?

A social media manager is a marketing communications professional who creates content, communicates with an audience and implements digital marketing strategies over an organization's social media profiles. They tailor all posts and communications to their organization's target audience with the aim of building and maintaining a strong online presence. He is trusted with monitoring, executing, filtering, and measuring the social media presence of a product, brand, corporation, or even individual. This role is often seen as the ‘voice of the company’ and may also be referred to as ‘Community Manager’ or ‘Digital and Social Media Manager’.

What is the role of a social media manager?

  1. Create content for multiple platforms : A social media manager has the responsibility of creating content for different platforms according to their uniqueness and needs. Look at what content will work for each platform based on trending content and look at what your competitors are posting e.g. video, gif, infographic, blog, etc.

  2. Monitor social analytics: Check what campaigns are working (or not working) across channels so your time and money are spent on the right channels and aimed at the right people.

  3. Devise a social network strategy: You may need to create a campaign from scratch to promote a sale or new product.

  4. Measure and prove ROI: Set measurable goals for a new campaign across relevant channels and create a report to track performance. Use a social media campaign calculator to meet your objectives at the right cost.

  5. Schedule social posts: Each platform has an ‘ideal’ time to post content (Instagram users seem to be busiest on Wednesday mornings!). Scheduling ahead of time helps reduce workloads and ensure content is posted when you’re asleep, but your audience isn’t.

  6. Find relevant curated content: Some of your social posts should reflect world events or developments that matter to your audience. Do some research and share third-party content that will resonate.

  7. Engage with your audience - The point of your social media is to build engagement. So, respond to any comments and deal with customer queries. In other words, use your social media channels as a customer service channel.

  8. Review and populate your content calendar - In such a fast-paced world, you need to plan your content. Populate your social media calendar for days or even weeks ahead to stay on top of things.

Skills of a social media manager

Writing: Social media managers do a lot of writing, sometimes more than a dozen posts each day. Plus, each social network requires a slightly different style of writing. Social media managers must know how to create messages that are quickly understood by their audience. 

Some important types of writing include:

  • Short and snappy headline writing

  • Engaging introductions

  • Video and image captions

  • Structured text for easy reading 

Research: Social media managers must stay up-to-date with the ever-changing world of social and digital media. This includes new measurement/analytics tools, industry and world trends, and tracking what your competitors are doing, even on a daily basis.

Customer Service: Half of consumers who engage with brands on social media are reaching out about customer care concerns. A social media manager must understand customer service and how to implement it in his work. 

SEO Knowledge: Search Engine Optimization, more commonly referred to as SEO in marketing circles has become an integral part of content marketing and social media. In fact, SEO can have a great impact on your social media content. A good Social Media Manager knows this and strives to integrate SEO into writing copy for social networks.

Creativity & Design: While a lot of the content on social media will be written, creative visual content is also crucial, especially for platforms like TikTok and Instagram. The right image, video, gif, illustration, or photo can be shared hundreds or even thousands of times, and you need to understand how to create platform-specific social media content. It’s valuable for Social Media Managers to have a knowledge of design to create visually appealing graphics to complement posts.

Data analytics: If you’re putting time and effort into driving awareness and engagement through social media platforms, it’s crucial to know if what you’re doing is working! That’s where data comes in. Analyzing your social media data will help you to draw insights not only on each platform but also on the content you’re sharing.