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Social Media Manager Jobs in Lagos, Nigeria (Page 18)

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  • Myrtle Management Consultants logo

    Social Media Manager -Content Creator

    Myrtle Management Con..Lagos, Nigeria06 February

    Partnering with clients to deliver operational improvement through a flexible and adaptable deployment model is the Myrtle Consulting Group mission. Myrtle is ...

    Onsite
  • FMR AGENCY logo

    Social Media Manager

    FMR AGENCYLagos, Nigeria05 February

    Future Moves Recruitment Agency is a licensed full-fledged Human Resource firm with extensive expertise and experience in human Capital development and ...

    Onsite
  • Nourisha logo

    Social Media Manager

    NourishaLagos, Enugu, Anambra, Ebonyi, Abuja, Abia, Adamawa, Akwa Ibom, Bauchi, Bayelsa, Benue, Borno, Cross River, Delta, Edo, Ekiti, Gombe, Imo, Jigawa, Kaduna, Kano, Katsina, Kebbi, Kogi, Kwara, Niger, Ogun, Ondo, Osun, Oyo, Nasarawa, Plateau, Sokoto, Rivers, Taraba, Yobe, Zamfara, Other, Nigeria05 February

    Welcome to Nourisha, your gateway to indulging in mouthwatering chef-cooked meals from our diverse menu. we are a meal prep platform. Say goodbye to the ...

    Onsite
  • Medcourt Support Services Limited (MSS) logo

    Social Media Manager

    Medcourt Support Serv..Lagos, Nigeria02 February

    A wholly indigenous Health Solutions company based in Lagos, Nigeria. The company was established to bring a paradigm shift to the medical support services ...

    Onsite
  • Hazon Holdings logo

    Social Media Manager

    Hazon HoldingsLagos, Nigeria01 February

    Hazon Holdings is a continually growing and leading conglomerate domiciled in Africa. We specialize in raising standards through our synergy of diverse ...

    Onsite
  • The Startup Place Limited logo

    Social Media Manager

    The Startup Place Lim..Lagos, Nigeria29 January

    The Startup Place Ltd is a Busibess Consulting firm with key focus on Startup Development, Digital Marketing and Business Growth. We pull a team of passionate ...

    Onsite
  • People Capacity Management logo

    Brand and Social Media Manager

    People Capacity Manag..Lagos, Nigeria27 January

    People Capacity Management is a human resources and management consulting firm located in Lagos, Nigeria. We provide services, expertise and resources to both ...

    Onsite
  • BeachTV logo

    Social Media Manager

    BeachTVLagos, Nigeria27 January

    We provide you with bespoke Marketing Communications, Advertising & Customer Experience ManagementLocation: Chevron Lekki  Job description Usage of ...

    Onsite
  • Carbon Nigeria logo

    Social Media Manager

    Carbon NigeriaLagos, Nigeria27 January

    We empower individuals with access to credit, simple payments solutions, high-yield investment opportunities and easy-to-use tools for personal financial ...

    Hybrid
  • Rubels & Angels logo

    Social Media Manager/Content Creator

    Rubels & AngelsLagos, Nigeria25 January

    We do food right. Let's hook you up the tastiest crispy chicken-to-the-bone, crunchy fish fillet; soup/food bowls; surprise trays, & other yummy meals. ...

    Onsite
  • Oraimo Smart Accessories logo

    Social Media Manager

    Oraimo Smart Accessor..Lagos, Nigeria24 January

    On a normal day of May 2013, we, a group of people who believe in the spirit of exploring, created oraimo. From the very beginning, we wanted to do SOMETHING ...

    Onsite
  • Kloverharris Limited logo

    Social Media Manager

    Kloverharris LimitedLagos, Nigeria24 January

    KLOVERHARRIS Limited is a Human resource/IT Consulting company that provides high quality services to businesses across Africa. We pride ourselves in how well ...

    Onsite
  • Rubels & Angels logo

    Social Media Manager/Digital Marketer

    Rubels & AngelsLagos, Nigeria22 January

    We do food right. Let's hook you up the tastiest crispy chicken-to-the-bone, crunchy fish fillet; soup/food bowls; surprise trays, & other yummy meals. ...

    Onsite
  • Sujimoto Construction Limited logo

    Social Media Manager

    Sujimoto Construction..Lagos, Nigeria17 January

    ijibomi Ogundele, Chief Executive Officer of Sujimoto Construction Limited, a real estate development firm, is the man to watch out for as far as the ...

    Onsite
  • Professional Perfect Solutions logo

    Graphic Designer/Social Media Manager

    Professional Perfect ..Lagos, Nigeria16 January

    Professional Perfect Solution is information technology company poised at building and managing voice solution aimed at enabling your customers to reach you ...

    Onsite
  • Citygate Global logo

    Digital Marketer / Social Media Manager

    Citygate GlobalLagos, Nigeria15 January

    Citygate Consumer Credits (3C) is a product of Citygate Global, a registered money lending company with Head Office in Lagos. The product was designed to take ...

    Onsite

Who is a social media manager?

A social media manager is a marketing communications professional who creates content, communicates with an audience and implements digital marketing strategies over an organization's social media profiles. They tailor all posts and communications to their organization's target audience with the aim of building and maintaining a strong online presence. He is trusted with monitoring, executing, filtering, and measuring the social media presence of a product, brand, corporation, or even individual. This role is often seen as the ‘voice of the company’ and may also be referred to as ‘Community Manager’ or ‘Digital and Social Media Manager’.

What is the role of a social media manager?

  1. Create content for multiple platforms : A social media manager has the responsibility of creating content for different platforms according to their uniqueness and needs. Look at what content will work for each platform based on trending content and look at what your competitors are posting e.g. video, gif, infographic, blog, etc.

  2. Monitor social analytics: Check what campaigns are working (or not working) across channels so your time and money are spent on the right channels and aimed at the right people.

  3. Devise a social network strategy: You may need to create a campaign from scratch to promote a sale or new product.

  4. Measure and prove ROI: Set measurable goals for a new campaign across relevant channels and create a report to track performance. Use a social media campaign calculator to meet your objectives at the right cost.

  5. Schedule social posts: Each platform has an ‘ideal’ time to post content (Instagram users seem to be busiest on Wednesday mornings!). Scheduling ahead of time helps reduce workloads and ensure content is posted when you’re asleep, but your audience isn’t.

  6. Find relevant curated content: Some of your social posts should reflect world events or developments that matter to your audience. Do some research and share third-party content that will resonate.

  7. Engage with your audience - The point of your social media is to build engagement. So, respond to any comments and deal with customer queries. In other words, use your social media channels as a customer service channel.

  8. Review and populate your content calendar - In such a fast-paced world, you need to plan your content. Populate your social media calendar for days or even weeks ahead to stay on top of things.

Skills of a social media manager

Writing: Social media managers do a lot of writing, sometimes more than a dozen posts each day. Plus, each social network requires a slightly different style of writing. Social media managers must know how to create messages that are quickly understood by their audience. 

Some important types of writing include:

  • Short and snappy headline writing

  • Engaging introductions

  • Video and image captions

  • Structured text for easy reading 

Research: Social media managers must stay up-to-date with the ever-changing world of social and digital media. This includes new measurement/analytics tools, industry and world trends, and tracking what your competitors are doing, even on a daily basis.

Customer Service: Half of consumers who engage with brands on social media are reaching out about customer care concerns. A social media manager must understand customer service and how to implement it in his work. 

SEO Knowledge: Search Engine Optimization, more commonly referred to as SEO in marketing circles has become an integral part of content marketing and social media. In fact, SEO can have a great impact on your social media content. A good Social Media Manager knows this and strives to integrate SEO into writing copy for social networks.

Creativity & Design: While a lot of the content on social media will be written, creative visual content is also crucial, especially for platforms like TikTok and Instagram. The right image, video, gif, illustration, or photo can be shared hundreds or even thousands of times, and you need to understand how to create platform-specific social media content. It’s valuable for Social Media Managers to have a knowledge of design to create visually appealing graphics to complement posts.

Data analytics: If you’re putting time and effort into driving awareness and engagement through social media platforms, it’s crucial to know if what you’re doing is working! That’s where data comes in. Analyzing your social media data will help you to draw insights not only on each platform but also on the content you’re sharing.