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Social Media Manager Jobs in Lagos, Nigeria (Page 17)

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  • Fernhill Digital Consulting logo

    Social Media Manager

    Fernhill Digital Cons..Lagos, Nigeria29 February

    We are a team of highly motivated individuals brought together by common interests. Our team of social media experts are experienced and can use a variety of ...

    Onsite
  • Softhills Limited logo

    Social Media Manager & Content Creator

    Softhills LimitedLagos, Nigeria29 February

    We invest more than just funds; we invest our knowledge and experience, our ideas and our infrastructure. Working alongside entrepreneurs and co-founders, we ...

    Onsite
  • Authentic Nigeria Football & Allied Sports Supporters Club logo

    Sports Social Media Manager / Graphic Designers

    Authentic Nigeria Foo..Lagos, Nigeria28 February

    We are the most passionate group of supporters supporting every Nigerian made football.Job Description Work on a wide range of projects and media, using ...

    Onsite
  • Creatrix Empire logo

    Social Media Manager / Digital Marketing Strategist

    Creatrix EmpireLagos, Nigeria27 February

    Creatrix Empire is a multimedia company that specializes in developing its design, from Company Logos to website design, from flyers to posters and its musical ...

    Onsite
  • Terawork logo

    Social Media Manager

    TeraworkLagos, Nigeria27 February

    TERAWORK.COM is a virtual meeting point for getting work done. TERAWORK is a bridge between service providers and the individuals and businesses that need ...

    Onsite
  • One and Only Health Clinic logo

    Social Media Manager

    One and Only Health C..Lagos, Nigeria26 February

    One and Only Clinic is a newly opening aesthetic clinic dedicated to providing premium skincare treatments and beauty services to our valued clients. With a ...

    Onsite
  • Token Metrics logo

    Crypto Social Media Manager

    Token MetricsLagos, Nigeria22 February

    Token Metrics provides AI-based cryptocurrency ratings and price predictions. Our customers leverage our professional analysts, analytics, and artificial ...

    Remote
  • Sunrose Consulting logo

    Social Media Manager

    Sunrose ConsultingLagos, Nigeria20 February

    Sunrose Consulting Limited is a Human Resource Consulting and Training firm committed to providing leading edge HR infrastructure support and exemplary ...

    Onsite
  • Softhills Limited logo

    Social Media Manager & Content Creator

    Softhills LimitedLagos, Nigeria19 February

    We invest more than just funds; we invest our knowledge and experience, our ideas and our infrastructure. Working alongside entrepreneurs and co-founders, we ...

    Onsite
  • eRecruiter Nigeria logo

    Social Media Manager

    eRecruiter NigeriaLagos, Nigeria15 February

    eRecruiter Nigeria has deep knowledge of Human resources and recruitment. Our business is in Talent acquisition, recruitment, outsourcing and everything that ...

    Onsite
  • Alan & Grant logo

    Social media Managera

    Alan & GrantLagos, Nigeria15 February

    Alan & Grant, is a Human Resources and Business Advisory firm. By combining creative and strategic minds, we co-create relevant and impactful solutions to ...

    Onsite
  • HR Aid logo

    Social Media Manager

    HR AidLagos, Nigeria15 February

    HR Aid Consults (HR Aid) provides professional Human Resource advisory and consulting services to small businesses. We allow small business owners focus on ...

    Onsite
  • People Capacity Management logo

    Brand and Social Media Manager

    People Capacity Manag..Lagos, Nigeria13 February

    People Capacity Management is a human resources and management consulting firm located in Lagos, Nigeria. We provide services, expertise and resources to both ...

    Onsite
  • Ivorypay logo

    Social Media Manager

    IvorypayLagos, Nigeria09 February

    Ivorypay is a crypto payment gateway that enables businesses in Africa to get paid in stable cryptocurrency and leverage Defi and NFT for growth.Job ...

    Onsite
  • Samaya Media Limited logo

    Social Media Manager

    Samaya Media LimitedLagos, Nigeria08 February

    Samaya Media is a full-service media and marketing agency based in Lagos, Nigeria. Since our establishment, we have been committed to helping businesses ...

    Onsite
  • Cen Global Services Limited logo

    Social Media Manager

    Cen Global Services L..Lagos, Nigeria06 February

    Cen Global Services Limited (“Cen Global”) is proudly a Nigerian registered company with broad business interest in Human Resources Management Services, ...

    Onsite

Who is a social media manager?

A social media manager is a marketing communications professional who creates content, communicates with an audience and implements digital marketing strategies over an organization's social media profiles. They tailor all posts and communications to their organization's target audience with the aim of building and maintaining a strong online presence. He is trusted with monitoring, executing, filtering, and measuring the social media presence of a product, brand, corporation, or even individual. This role is often seen as the ‘voice of the company’ and may also be referred to as ‘Community Manager’ or ‘Digital and Social Media Manager’.

What is the role of a social media manager?

  1. Create content for multiple platforms : A social media manager has the responsibility of creating content for different platforms according to their uniqueness and needs. Look at what content will work for each platform based on trending content and look at what your competitors are posting e.g. video, gif, infographic, blog, etc.

  2. Monitor social analytics: Check what campaigns are working (or not working) across channels so your time and money are spent on the right channels and aimed at the right people.

  3. Devise a social network strategy: You may need to create a campaign from scratch to promote a sale or new product.

  4. Measure and prove ROI: Set measurable goals for a new campaign across relevant channels and create a report to track performance. Use a social media campaign calculator to meet your objectives at the right cost.

  5. Schedule social posts: Each platform has an ‘ideal’ time to post content (Instagram users seem to be busiest on Wednesday mornings!). Scheduling ahead of time helps reduce workloads and ensure content is posted when you’re asleep, but your audience isn’t.

  6. Find relevant curated content: Some of your social posts should reflect world events or developments that matter to your audience. Do some research and share third-party content that will resonate.

  7. Engage with your audience - The point of your social media is to build engagement. So, respond to any comments and deal with customer queries. In other words, use your social media channels as a customer service channel.

  8. Review and populate your content calendar - In such a fast-paced world, you need to plan your content. Populate your social media calendar for days or even weeks ahead to stay on top of things.

Skills of a social media manager

Writing: Social media managers do a lot of writing, sometimes more than a dozen posts each day. Plus, each social network requires a slightly different style of writing. Social media managers must know how to create messages that are quickly understood by their audience. 

Some important types of writing include:

  • Short and snappy headline writing

  • Engaging introductions

  • Video and image captions

  • Structured text for easy reading 

Research: Social media managers must stay up-to-date with the ever-changing world of social and digital media. This includes new measurement/analytics tools, industry and world trends, and tracking what your competitors are doing, even on a daily basis.

Customer Service: Half of consumers who engage with brands on social media are reaching out about customer care concerns. A social media manager must understand customer service and how to implement it in his work. 

SEO Knowledge: Search Engine Optimization, more commonly referred to as SEO in marketing circles has become an integral part of content marketing and social media. In fact, SEO can have a great impact on your social media content. A good Social Media Manager knows this and strives to integrate SEO into writing copy for social networks.

Creativity & Design: While a lot of the content on social media will be written, creative visual content is also crucial, especially for platforms like TikTok and Instagram. The right image, video, gif, illustration, or photo can be shared hundreds or even thousands of times, and you need to understand how to create platform-specific social media content. It’s valuable for Social Media Managers to have a knowledge of design to create visually appealing graphics to complement posts.

Data analytics: If you’re putting time and effort into driving awareness and engagement through social media platforms, it’s crucial to know if what you’re doing is working! That’s where data comes in. Analyzing your social media data will help you to draw insights not only on each platform but also on the content you’re sharing.