IFS is an international facilities management company operating global standards to wide range of clients in Nigeria, Ghana, South Africa and the Middle East. ...
Your partner for people and process optimisation.Requirements Candidates should possess relevant qualifications with SEO Skills. ...
MBZ Technology Limited is a dynamic tech startup, offering a diverse range of services including SEO, Software, Web, and App Development, Data Analytics, ...
We do food right. Let's hook you up the tastiest crispy chicken-to-the-bone, crunchy fish fillet; soup/food bowls; surprise trays, & other yummy meals. ...
Gurugeeks Royalty is a multi-national conglomerate company, which offers solutions in the area of IT/Telecoms, catering service, music production, multi media ...
Miskay Boutique is a Nigerian based fashion retail company established in august 2012 with a simple idea of bridging the gap between the European vibrant fast ...
Description Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build ...
Jobrole Consulting Limited is a Talent Management Company that offers innovative talent and business solutions to drive performance and acceleration. Our focus ...
COSTARCHEM INC is a Multinational Construction Chemical products manufacturer, with presence in United States, Canada, Turkey, United Arab Emirates ...
We are a travel consulting firm, We process Student Visa, tourist visas and also assist with all other travel processes, which include Ticketing, hotel ...
Nigeria's foremost natural hair brand; achieving your goal of healthy hair naturally through our blog, store and hair clinic. Job Description We are ...
In the heart of Victoria Island, The Blowfish Hotel introduces the world to you. A showcase of forward-thinking and bold design. One of the decidedly-modern ...
we are a Human Resource Recruitment/ HR Consultancy agency with over 8 years hands on experience in attracting the right talents for our clients. we understand ...
We are a group of passionate healthcare and private sector professionals who operate on a set of clear principles in order to achieve our dream of inspiring ...
Responsibilties All the digital channels and using them to drive brand awareness and generate leads. Overseeing and developing the business’s overall ...
Kinabs Infiniti Nigeria Limited provides first class services in the Supply, Installation and Maintenance of Medical Equipment and Laboratory Fittings. We are ...
Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey.
It is also known as online marketing and can take any of these forms:
Search engines
Websites
Social media
Mobile apps
Text messaging
Web-based advertising
Develop marketing strategies that align with the organization's business goals • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
Conduct market research and analyze trends to identify new opportunities and improve campaign performance
Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
Stay up-to-date with emerging digital marketing trends and technologies
Digital Strategy Development: Ability to create comprehensive digital marketing strategies aligned with business goals, considering target audience, competitive analysis, and available resources.
Content Creation and Marketing: Proficiency in creating various types of content, including blog posts, social media updates, videos, infographics, and more. Understanding how to tailor content to different platforms and audiences is crucial.
Search Engine Optimization (SEO): Knowledge of SEO principles, including keyword research, on-page optimization, link building, and staying up-to-date with search engine algorithm changes.
Social Media Management: Expertise in managing social media platforms, including content planning, scheduling, engagement, and paid advertising. Understanding the nuances of different social media channels is important.
Pay-Per-Click (PPC) Advertising: Proficiency in setting up and managing PPC campaigns on platforms like Google Ads and social media. Skill in keyword selection, ad copywriting, budget management, and optimization.
Data Analysis and Interpretation: Strong analytical skills to gather data from various sources (website analytics, social media insights, etc.) and translate it into actionable insights for optimizing campaigns.
Marketing Automation Tools: Familiarity with marketing automation platforms for streamlining repetitive tasks, lead nurturing, and customer relationship management.
Conversion Rate Optimization: Understanding of CRO principles to optimize landing pages, user journeys, and conversion funnels for better campaign performance.
Digital Advertising Platforms: Proficiency in using various digital advertising platforms, including Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, and more.
Analytics and Reporting: Ability to create comprehensive and clear reports showcasing the performance of marketing campaigns and strategies to stakeholders.
Creative Design Basics: Basic design skills to create or modify visuals for social media posts, ads, and other digital content.
Basic HTML and Website Management: Understanding of HTML and the ability to make simple website updates, troubleshoot issues, and work collaboratively with web developers.
Understanding of UX/UI: Familiarity with user experience (UX) and user interface (UI) principles to create user-friendly and visually appealing digital assets.
Project Management: The ability to manage multiple campaigns, tasks, and deadlines efficiently while maintaining attention to detail.
A/B Testing: Knowledge of A/B testing principles to conduct experiments and optimize campaign elements for better performance.
Customer-Centric Mindset: Understanding customer behaviour, needs, and preferences to tailor marketing strategies that resonate with the target audience.
