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Digital Marketing Jobs in Nigeria (Page 10)

  • Crescita Solutions logo

    E-commerce Technical Expert

    Crescita SolutionsLagos, Abuja, Ogun, Ondo, Oyo, Rivers, Nigeria20 August

    Founded in 2020 as FLIP Digital Technologies, we began by building simple websites and running grassroots campaigns for local businesses. In 2024, we evolved ...

    Hybrid
  • Viisaus Technology Ltd logo

    Digital Transformation Consultant

    Viisaus Technology Lt..Abuja, Nigeria20 August

    At VIISAUS, we believe in the spirit, enterprise and dignity of the Nigerian people. VIISAUS can help you create an environment where innovation thrives and ...

    Onsite
  • Seven Up Bottling Company logo

    Digital Brand Executive

    Seven Up Bottling Com..Lagos, Nigeria20 August

    Created by the Howdy Corporation in St. Louis, MO, 7UP was an optimistic venture from the very start. After great success with the Howdy Orange drink, company ...

    Onsite
  • TeamAce Limited logo

    Social Media Manager

    TeamAce LimitedLagos, Nigeria20 August

    At TeamAce, we help businesses across different industries thrive. We work with businesses to create their desired change by getting the right people, ...

    Remote
  • Ominira Initiative logo

    Communications Manager

    Ominira InitiativeOyo, Nigeria20 August

    Ominira Initiative for Economic Advancement is an independent non-profit think tank with a mission to research and advance solutions to Africa’s ...

    Onsite
  • Ralds & Agate logo

    Branding Manager

    Ralds & AgateLagos, Nigeria20 August

    Africa is a huge continent with huge resources - the greatest of which are its people and natural resources. While Africa has struggled to find its rightful ...

    Onsite
  • Natural Girl Wigs logo

    Community Manager

    Natural Girl WigsLagos, Nigeria20 August

    Natural Girl Wigs is a beauty brand that produces natural textured hair for black women across the world. Visit our website: naturalgirlwigs.com to learn about ...

    Onsite
  • MasterCard logo

    Director Corporate Communications and Brand

    MasterCardLagos, Nigeria20 August

    MasterCard Incorporated (NYSE: MA) or MasterCard Worldwide is an American multinational financial services corporation headquartered in the MasterCard ...

    Onsite
  • Tetra Maritime logo

    Communications Manager

    Tetra MaritimeLagos, Nigeria20 August

    Tetra Maritime is a leading Nigerian ship owner and operator, providing comprehensive and tailor-made solutions across the oil and gas supply chain, including ...

    Onsite
  • TeamAce Limited logo

    Digital Marketing Executive

    TeamAce LimitedLagos, Nigeria20 August

    At TeamAce, we help businesses across different industries thrive. We work with businesses to create their desired change by getting the right people, ...

    Onsite
  • Promasidor logo

    Digital Marketing Specialist

    PromasidorLagos, Nigeria19 August

    Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. As Chairman of Allied Lyons Africa ...

    Onsite
  • Michael Stevens Consulting logo

    Digital Marketing Manager

    Michael Stevens Consu..Rivers, Nigeria19 August

    Michael Stevens Consulting is an international Human Resource Development & Management Consulting practice firm, with offices in Lagos, Port-Harcourt and ...

    Onsite
  • Excel and Grace Consulting logo

    Social Media Marketer

    Excel and Grace Consu..Lagos, Nigeria19 August

    EXCEL AND GRACE CONSULTING is a key player in financial & business consulting; providing financial advisory services to people and organizations in ...

    Onsite
  • DKT International logo

    Media and Communications Manager

    DKT InternationalLagos, Nigeria19 August

    Nigeria is Africa’s most populous country and the 7th most populous country in the world with over 175 million people. Nigeria has continued to grow, ...

    Onsite
  • Lambotech Systems Ltd logo

    Content Creator and Business Development Executive

    Lambotech Systems LtdLagos, Nigeria19 August

    We, Lambotech Systems limited is an established Software Solution Provider company with teams of professionals with more than combined 20 years’ experience ...

    Onsite
  • Lisse Africa logo

    Personal Assistant / Social Media Manager

    Lisse AfricaLagos, Nigeria19 August

    LISSE AFRICA is a dynamic human resource consulting firm with key interest in recruitment with the aim of providing employees that are professional, verified ...

    Hybrid

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.