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Hybrid Digital Marketing Jobs in Nigeria (Page 2)

View Hybrid digital marketing jobs below.

  • SnappyCX logo

    Marketing SEO Specialist

    SnappyCXLagos, Nigeria13 February

    We are a leading company specializing in omnichannel customer support, committed to delivering top-quality customer experiences at affordable prices. With a ...

    Hybrid
  • Creations Republic logo

    Creative Associate

    Creations RepublicLagos, Nigeria13 February

    We are a full service marketing and communications company partnering with established and emerging brands to help them achieve their strategic marketing and ...

    Hybrid
  • Redwire Marketing Consulting logo

    Social Media Manager

    Redwire Marketing Con..Lagos, Nigeria10 February

    We are an insights driven marketing and brand consultancy committed to helping our clients build and sustain transformational marketing programs. We are street ...

    Hybrid
  • Redwire Marketing Consulting logo

    Content Creator/Writer

    Redwire Marketing Con..Lagos, Nigeria10 February

    We are an insights driven marketing and brand consultancy committed to helping our clients build and sustain transformational marketing programs. We are street ...

    Hybrid
  • Chartered Institute of Personnel Management of Nigeria logo

    Brand and Public Relations Analyst

    Chartered Institute o..Lagos, Nigeria08 February

    The Chartered Institute of Personnel Management of Nigeria was established as an umbrella Association for Practitioners of Personnel Management in 1968 as the ...

    Hybrid
  • BrandEye Media logo

    Media Planning & Strategy, Assistant Manager

    BrandEye MediaLagos, Nigeria03 February

    BrandEye|MediaPlus is a Full Service Media Agency. We combine cutting-edge research tools, global expertise and our 20/20 vision on each brand, with an eye to ...

    Hybrid
  • BrandEye Media logo

    Content Executive

    BrandEye MediaLagos, Nigeria01 February

    BrandEye|MediaPlus is a Full Service Media Agency. We combine cutting-edge research tools, global expertise and our 20/20 vision on each brand, with an eye to ...

    Hybrid
  • BrandEye Media logo

    Media Planning Executive

    BrandEye MediaLagos, Nigeria01 February

    BrandEye|MediaPlus is a Full Service Media Agency. We combine cutting-edge research tools, global expertise and our 20/20 vision on each brand, with an eye to ...

    Hybrid
  • TATAgency Limited logo

    Digital Marketer

    TATAgency LimitedLagos, Nigeria28 January

    Job Summary We are looking for a talented and results-driven Digital Marketer to join our team at TAT Agency Limited. The ideal candidate musthave a passion ...

    Hybrid
  • PG Consulting limited logo

    Digital Content Writer (Intern)

    PG Consulting limitedLagos, Nigeria27 January

    PG Consulting limited is a business optimization consulting firm that leverages the techniques of business research, cutting edge innovation and scientific ...

    Hybrid
  • Sapir Projects Limited logo

    Social Media Strategist

    Sapir Projects Limite..Lagos, Nigeria27 January

    apir Projects Limited is a wholly indigenous Nigerian company incorporated in Nigeria. We have gained years of experience in architecture, construction and ...

    Hybrid
  • Rovedana logo

    Communication Account Manager (French Speaker)

    RovedanaLagos, Nigeria27 January

    With a mission to provide a first-class experience for employees from their first job to their last breath. Rovedana is simplifying staffing, staff management, ...

    Hybrid
  • Hasob Integrated Services logo

    Content Staff

    Hasob Integrated Serv..Lagos, Nigeria23 January

    At Hasob Integrated Services, our primary focus is on delivering solutions that fully meet our clients' needs. We are committed to guiding our clients from ...

    Hybrid
  • 54 Collective logo

    Content Creative

    54 CollectiveLagos, Nigeria23 January

    54 Collective is a leading venture capital firm revolutionising investment and scaling idea to early-stage ventures throughout Africa. We are a ...

    Hybrid
  • Cowrywise logo

    Growth Marketer - Creative Marketing Designer

    CowrywiseLagos, Nigeria22 January

    Cowrywise is a fintech company democratizing access to premium financial services by making these services available to the mass market cheaply.The candidate ...

    Hybrid
  • Cowrywise logo

    Growth Marketer - Paid and Organic Social

    CowrywiseLagos, Nigeria22 January

    Cowrywise is a fintech company democratizing access to premium financial services by making these services available to the mass market cheaply.As such, we are ...

    Hybrid

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.