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Hybrid Digital Marketing Jobs in Nigeria (Page 2)

View Hybrid digital marketing jobs below.

  • Pack'N'Pay logo

    Digital Marketer

    Pack'N'PayRivers, Nigeria13 August

    Pack ‘N’ Pay is a product of CIC Integrated Services LTD. CIC was created as a wholesale store that supplies food to offshore catering companies to feed ...

    Hybrid
  • Pack'N'Pay logo

    Social Media Officer

    Pack'N'PayRivers, Nigeria13 August

    Pack ‘N’ Pay is a product of CIC Integrated Services LTD. CIC was created as a wholesale store that supplies food to offshore catering companies to feed ...

    Hybrid
  • Cossoup Industries Limited logo

    Creative Social Media Manager

    Cossoup Industries Li..Lagos, Nigeria13 August

    Welcome to a world where your skin takes center stage. At Cossoup, we’re all about turning your daily shower into a celebration of confidence and care. Our ...

    Hybrid
  • CareOne Digital Hospitals logo

    Digital Marketing Manager

    CareOne Digital Hospi..Lagos, Nigeria11 August

    At CareOne Medicals, a fast-growing digital hospital chain with a presence across the country, we are dedicated to revolutionizing healthcare access and ...

    Hybrid
  • Cowrywise logo

    Growth Marketer - Organic Social

    CowrywiseLagos, Nigeria07 August

    Cowrywise is a fintech company democratizing access to premium financial services by making these services available to the mass market cheaply.As such, we are ...

    Hybrid
  • Eden Life Inc logo

    Social Media Content Creator

    Eden Life IncLagos, Nigeria06 August

    Eden is our redesign of the service industry. We're building an efficient world where customers get food, laundry, and home cleaning done, with no friction, by ...

    Hybrid
  • Resource Intermediaries Limited logo

    Digital Marketer/Content Creator

    Resource Intermediari..Lagos, Oyo, Nigeria05 August

    Resource Intermediaries Limited (RIL) is a company registered in Nigeria to engage in outsourcing services. We focus on three key areas; Human Resource ...

    Hybrid
  • Biz Afric Solutions logo

    Integrated Marketing & Content Lead

    Biz Afric SolutionsLagos, Nigeria05 August

    Salary: 180,000-220,000 Job Type: Contract (6 months) Work Mode: Hybrid (3 Weekdays on and 2 Weekdays Off ) About Us: Our client operates a registered ...

    Hybrid
  • Pharmarun logo

    Brand Manager (Growth & Product-to-Market)

    PharmarunLagos, Nigeria02 August

    We are a team of passionate pharmacists, engineers and problem solvers, dedicated to getting you authentic medication in a fast, reliable and efficient manner. ...

    Hybrid
  • Whoosh Logistics Nigeria logo

    Social Media Manager

    Whoosh Logistics Nige..Lagos, Nigeria01 August

    Reliable and safe logistics company in Nigeria. We offer; Top Notch Courier Services Provision & Management of HAULAGE SERVICES.Job Summary Are you creative, ...

    Hybrid
  • Layer3 logo

    Key Account Manager

    Layer3Lagos, Nigeria31 July

    Layer3 is a network and enterprise solutions provider. We combine our knowledge of world-class technology solutions, in addition to our partnership with some ...

    Hybrid
  • Biz Afric Solutions logo

    Integrated Marketing & Content Lead

    Biz Afric SolutionsLagos, Nigeria31 July

    Salary: 140,000-180,000 Job Type: Contract (6 months) Work Mode: Hybrid (3 Weekdays on and 2 Weekdays Off ) Role Overview: The Integrated Marketing & ...

    Hybrid
  • Access Bank logo

    Release Manager

    Access BankLagos, Nigeria28 July

    Access Bank Plc is a full service commercial Bank operating through a network of about 366 branches and service outlets located in major centres across ...

    Hybrid
  • Busha Digital LTD logo

    Digital Marketing Manager

    Busha Digital LTDLagos, Nigeria24 July

    Busha is one of Africa’s leading digital asset platforms. We are on a mission to onboard millions of Africans into the crypto economy, and we are building ...

    Hybrid
  • Biz Afric Solutions logo

    Integrated Marketing & Content Lead

    Biz Afric SolutionsLagos, Nigeria23 July

    Salary: 150,000 Job Type: Contract (6 months) Work Mode: Hybrid (3 Weekdays on and 2 Weekdays Off ) About Us: Our client operates a registered educational ...

    Hybrid
  • Busha Digital LTD logo

    Digital Marketing Manager

    Busha Digital LTDLagos, Nigeria21 July

    Busha is one of Africa’s leading digital asset platforms. We are on a mission to onboard millions of Africans into the crypto economy, and we are building ...

    Hybrid

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.