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Digital Marketing Jobs in Nigeria (Page 17)

View Digital Marketing jobs below.

  • Candlelight Foundation for Children with Special Needs logo

    Digital Marketer

    Candlelight Foundatio..Lagos, Nigeria02 June

    Candlelight Foundation for Children with Special Needs is a non-profit organization dedicated to empowering children with special needs, particularly those ...

    Onsite
  • The News Chronicle logo

    Editorial Manager

    The News ChronicleAbuja, Nigeria02 June

    The mission of The News Chronicle, a subsidiary of Adonis & Abbey Publishers Ltd (www.adonis-abbey.com), a London-based publisher of non-fiction books and ...

    Onsite
  • Hugo Technologies logo

    Senior Manager, IT-Governance, Risk & Compliance

    Hugo TechnologiesLagos, Nigeria02 June

    As entrepreneurs ourselves, we understand the unique challenges startups face managing their rollercoaster growth. We’ve lived it. We know that even ...

    Hybrid
  • Apex Solar & Surveillance logo

    Digital & Social Media Manager

    Apex Solar & Surveill..Abuja, Adamawa, Taraba, Nigeria02 June

    We are a fast-growing company in the solar energy and security systems space, dedicated to delivering top-tier solutions to our customers. With a dynamic team ...

    Remote
  • CapitalSage Technology Limited logo

    Brand Activation Specialist

    CapitalSage Technolog..Lagos, Anambra, Abia, Adamawa, Delta, Edo, Kano, Ogun, Ondo, Oyo, Rivers, Nigeria02 June

    Located in the most populous country in the most diverse continent, we have come to realise that conventional financial institutions are handicapped in ...

    Onsite
  • Hempawa Consult logo

    Digital Marketing and Social Media Specialist

    Hempawa ConsultAbuja, Nigeria31 May

    HEMPAWA CONSULT is a global strategy consulting firm with offices across Nigeria. We counsel our clients on their key strategic issues, leveraging our deep ...

    Onsite
  • Landshop logo

    Social Media Executives

    LandshopLagos, Nigeria31 May

    Landshop is Nigeria's Premier Real Estate Co-Investment hub, designed to unlock the wealth of the land and ensure everyone can become a proud land or homeowner ...

    Hybrid
  • Landshop logo

    Community Manager & Engagement Officer

    LandshopLagos, Nigeria31 May

    Landshop is Nigeria's Premier Real Estate Co-Investment hub, designed to unlock the wealth of the land and ensure everyone can become a proud land or homeowner ...

    Onsite
  • Vennote Technologies Limited logo

    Digital Marketing Specialist

    Vennote Technologies ..Lagos, Nigeria31 May

    Vennote Technologies Limited is a well-established ICT company with experience spanning over two decades in enterprise solutions using best of breed products ...

    Onsite
  • InterSwitch logo

    Operations Executive

    InterSwitchLagos, Nigeria30 May

    Interswitch Limited is an integrated payment and transaction processing company that provides technology integration, advisory services, transaction processing ...

    Onsite
  • VIP Express Tourism Limited logo

    Social Media Marketing Expert

    VIP Express Tourism L..Rivers, Nigeria30 May

    When you seize the opportunity to travel abroad, you ignite an exclusive journey of discovering new worlds. You open yourself up to uninterrupted relaxation, ...

    Onsite
  • Flour Mills of Nigeria Plc logo

    Manager, Group Business Applications Special Projects

    Flour Mills of Nigeri..Nigeria30 May

    Flour Mills of Nigeria Plc was incorporated in September 1960 as a private limited liability company, and commenced operations in 1962 with an installed ...

    Onsite
  • Champion Breweries logo

    Digital and Technology Manager

    Champion BreweriesAkwa Ibom, Nigeria30 May

    Champion Breweries Plc was incorporated as a Private Limited Liability Company on the 31st of July, 1974 with the same South East Breweries Limited. The ...

    Onsite
  • Sygnite Power & Energy Solutions Limited logo

    Social Media Marketing Intern

    Sygnite Power & Energ..Lagos, Nigeria30 May

    Sygnite Power & Energy Solutions Limited is an Engineering, Procurement and Support Services Company based in Nigeria. With a team of brilliant individuals ...

    Onsite
  • Cavista logo

    Creative Manager

    CavistaLagos, Nigeria29 May

    At Cavista, our mission is to empower organizations with the world’s best technology solutions. We ensure the highest level of client satisfaction ...

    Onsite
  • Pulse NG logo

    Social Media Intern

    Pulse NGLagos, Nigeria29 May

    Pulse.ng is Nigeria's popular news platform online highlighting the entertainment, style, and news that are part of and the West African DNA.Position Summary ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.