View Onsite digital marketing jobs below.
Alfred & Victoria Associates is one of Nigeria’s leading ICT solution based company. Our company offers a wide range of services which are in high ...
CHDFNigeria is a non-profit organization that supports children and persons with Congenital Heart Disease popularly called Hole in the Heart in Nigeria. The ...
Since opening our doors in 1997, Landmark has provided serviced offices, real estate development, market research and event hosting services to over 5000 ...
Obembe Construction was founded witha vision to transform the construction industry and deliver exceptional projects that shape communities and drive progress. ...
Resourcery PLC is a system integrator company that provides innovative and reliable solutions for various sectors. Our offerings include structured Fiber and ...
We are building an ecosystem to provide millions of customers with the best choice and value in digital and financial services. We are creating new and unique ...
At Renmoney, we believe finance should be simple, useful and accessible to everyone. That’s what makes us really passionate about leveraging data driven ...
Kredi bank is a full service digital bank building a one-stop shop for digital financial services in Africa. Kredi is focused on making financial service ...
Resourcery PLC is a system integrator company that provides innovative and reliable solutions for various sectors. Our offerings include structured Fiber and ...
Kartel is a leading brand of backup power systems including Inverters, Solar Panels, UPS, Solar Charge Controllers, Deep Cycle batteries etc. Our products are ...
Founded in 1996, Signal Alliance - an end-to-end IT Company which specializes in systems integration - has grown to be a most vibrant, forward moving ICT ...
At UrehGab, we connect operational talent with brands that value precision and performance. This role is ideal for printing professionals looking to make their ...
The Startup Place Ltd is a Busibess Consulting firm with key focus on Startup Development, Digital Marketing and Business Growth. We pull a team of passionate ...
We are Uleval Technology—an award-winning company building tailor-made web applications, web tools, and premium websites aligned with business needs, ...
At FMR Agency we have unique and creative solutions that meet the clients expectations not only by realizing the clients business objectives, but particularly ...
Digital Minilab World Nig. LTD. (DMW) is a large-scale industrial equipment and supplying enterprise specialized in Agricultural Equipment, Construction ...
Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising.
Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space.
Digital marketing allows you to give your business a global reach and opens you up to a new market.
A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
It allows you to have a personalized plan and interaction with your customers through websites, emails, etc.
With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website.
Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral.
Search Engine Optimization/Marketing (SEO/SEM)
The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.
Social Media Marketing
Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.
Content Marketing
Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more.
Email Marketing
Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.
Chatbox Marketing
This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.
Mobile Marketing
This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.
Other forms of digital marketing include:
Audio marketing
Pay-per-click advertising
Video Marketing
Affiliate marketing
There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are:
SEO/SEM
Email marketing skills
Content marketing
A/B Testing
Marketing Analytics
Copywriting
Data visualization
Research skills
Design skills
Video creation and editing
Conversion Rate Optimization
Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.
Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.
Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos.
Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.