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Digital Marketing Jobs in Nigeria (Page 7)

View Digital Marketing jobs below.

  • ITEX Integrated Services Limited logo

    Brand Communication Officer

    ITEX Integrated Servi..Lagos, Nigeria21 April

    ITEX Integrated Services Limited welcomes you to a world of secure and convenient Online and Mobile payment solutions. We are an innovative FinTech company ...

    Onsite
  • African Naturalistas logo

    Digital Marketing Specialist

    African NaturalistasLagos, Nigeria21 April

    Nigeria's foremost natural hair brand; achieving your goal of healthy hair naturally through our blog, store and hair clinic. About the job We are looking ...

    Onsite
  • MyJobMag Limited logo

    Content Curator and Social Media Executive

    MyJobMag LimitedLagos, Nigeria19 April

    MyJobMag's goal is to solve the fundamental employment challenge in Africa which cuts across employer-employee quality and discovery. From internship ...

    Onsite
  • MyJobMag Limited logo

    Social Media Executive

    MyJobMag LimitedLagos, Nigeria19 April

    MyJobMag's goal is to solve the fundamental employment challenge in Africa which cuts across employer-employee quality and discovery. From internship ...

    Hybrid
  • Transsion Holdings logo

    Senior Social Media Manager (TikTok Focus)

    Transsion HoldingsLagos, Nigeria19 April

    TRANSSION HOLDINGS, the company formerly known as TECNO TELECOM LIMITED, established in July 2006, is a high-tech company specializing in the R&D, ...

    Onsite
  • eRecruiter Nigeria logo

    AV System Integrator

    eRecruiter NigeriaLagos, Nigeria19 April

    eRecruiter Nigeria has deep knowledge of Human resources and recruitment. Our business is in Talent acquisition, recruitment, outsourcing and everything that ...

    Onsite
  • LD&D Consulting logo

    Social Media Manager / Graphic Designer

    LD&D ConsultingLagos, Nigeria19 April

    LD&D Consulting is a specialist management and recruitment consulting firm that specializes in turning key projects into success by working collaboratively ...

    Onsite
  • Konga Online Shopping Limited logo

    Social Media Manager

    Konga Online Shopping..Lagos, Nigeria19 April

    Konga Online shopping in Nigeria for phones, clothes, home & kitchen, computers and more at best prices on Konga.com. Enjoy fast delivery service. Buy ...

    Onsite
  • Thema Nigeria (Rok Studios) logo

    YouTube Channel Manager

    Thema Nigeria (Rok St..Lagos, Nigeria19 April

    ROK STUDIOS is a Nigerian film production company founded by Mary Remmy Njoku in August 2013. Acquired by the CANAL+ Group in July 2019, ROK STUDIOS is among ...

    Onsite
  • Livebridge Properties and Investment Limited logo

    Media & Creativity Personnel

    Livebridge Properties..Abuja, Nigeria19 April

    Welcome to Livebridge Properties and Investment LTD. We are a team of experienced and dedicated professionals, committed to providing our clients with ...

    Onsite
  • Jeroid Ltd logo

    PR & Marketing

    Jeroid LtdLagos, Nigeria18 April

    Jeroid Ltd is a leading Nigerian fintech company offering innovative solutions in cryptocurrency trading, gift card redemption, and digital payments. With a ...

    Onsite
  • DemyHealth logo

    Public Relations / Marketing Officer

    DemyHealthNigeria18 April

    DemyHealth is impacting lives in Africa through healthcare innovation and accessibility with our team of highly trained professionals with proven track records ...

    Onsite
  • Yaphi Tech Nigeria Limited logo

    Digital Marketing Trainee

    Yaphi Tech Nigeria Li..Lagos, Nigeria18 April

    Yaphi Tech Nigeria Limited is a Leading Lifestyle brand, essentially created to provide great quality products, from luxury wristwatches, bags, make-up, ...

    Onsite
  • Walex Biz Nigeria Limited logo

    Digital Marketer

    Walex Biz Nigeria Lim..Abuja, Nigeria17 April

    Walex Biz Nigeria Limited is a full-spectrum software solutions company based in Abuja, Nigeria. We deliver solutions as a software development company to both ...

    Onsite
  • Saturn Epic Energy and Gas Global Co. Ltd logo

    Digital Marketer

    Saturn Epic Energy an..Abuja, Nigeria17 April

    Saturn Epic Energy and Gas Global Co. Ltd was established in 2020 with the primary aim of pioneering the drive towards Africa’s industrial transformation, by ...

    Onsite
  • Club Concierge Africa logo

    Content & Public Relations

    Club Concierge AfricaLagos, Nigeria17 April

    Club Concierge Africa (CCA) is an African hospitality and travel group offering travel and tourism products. CCA offers its services through 4 brands, namely ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.