View Digital Marketing jobs below.
Creating sustainable value” is our purpose that unites all of us at Henkel. We want to create value - for our customers and consumers, for our teams and ...
Matrix Energy Group is a rapidly growing indigenous and integrated Oil Marketing and Trading Company in Nigeria, with business interest that covers shipping, ...
eHealth Africa is focused on improving healthcare by creating effective ways to implement reliable health information management systems. We have developed ...
Real estate |Hospitality| investment | project management |Job Overview: We are seeking a talented and creative Digital Marketer to join our dynamic ...
ZKTeco is a world-leading manufacturer of biometrics readers (facial, vein, fingerprint palm) access controls, time attendance, turnstiles and barriers, ...
I-Train Africa is an Edtech startup with a vision to build an ecosystem of African youths who have the knowledge and skills to create the future we want. We ...
I-Train Africa is an Edtech startup with a vision to build an ecosystem of African youths who have the knowledge and skills to create the future we want. We ...
Pruvia integrated limited was conceived in 2006, as regards its incorporation, it is still a relatively young company. it originated in response to providing ...
Ajebuta is a Service locator application that connects service seekers to providers and a wide variety of vendors. It also has a food vendors section known as ...
Firstfruit Housing Ltd is a real estate development and investment company with focus on excellent customer services and innovations driven by our young, ...
Trusoft Limited is an indigenous software company, specialising in the design and development of software solutions. Trusoft has built its brand around ...
We have set out to produce quality beverages and contribute excellence to Nigerian production while actively ensuring consumers remember us by the value we ...
Ileoja is the No1 Marketplace You Can Trust in Nigeria. The platform connects users to buy and sell anything. It is the best website where you can easily post ...
BrandCo's core focus is to identify high-street brands that appeal to the urban African consumer and offer these through world class retail experiences. We ...
eRecruiter Nigeria has deep knowledge of Human resources and recruitment. Our business is in Talent acquisition, recruitment, outsourcing and everything that ...
POLARIS DIGITECH LIMITED is an efficiently well-run company of professionals set on impacting on the planning and implementation of Rural and Urban Development ...
Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising.
Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space.
Digital marketing allows you to give your business a global reach and opens you up to a new market.
A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
It allows you to have a personalized plan and interaction with your customers through websites, emails, etc.
With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website.
Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral.
Search Engine Optimization/Marketing (SEO/SEM)
The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.
Social Media Marketing
Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.
Content Marketing
Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more.
Email Marketing
Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.
Chatbox Marketing
This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.
Mobile Marketing
This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.
Other forms of digital marketing include:
Audio marketing
Pay-per-click advertising
Video Marketing
Affiliate marketing
There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are:
SEO/SEM
Email marketing skills
Content marketing
A/B Testing
Marketing Analytics
Copywriting
Data visualization
Research skills
Design skills
Video creation and editing
Conversion Rate Optimization
Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.
Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.
Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos.
Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.