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Digital Marketing Jobs in Abuja (Page 15)

View Digital Marketing jobs in Abuja below.

  • National Lottery Nigeria logo

    Digital Marketing GExecutive (Growth)

    National Lottery Nige..Abuja, Nigeria27 May, 2024

    At Systems and Gaming Network Nigeria Limited (Trading in the name and style of “National Lottery Nigeria”), we believe our employees are the cornerstone ...

    Onsite
  • Equitable Medicaid and Clinical Research logo

    Marketing & Communications Officer

    Equitable Medicaid an..Abuja, Nigeria27 May, 2024

    Equitable Medicaid and Clinical Research is a non-profit organization with a commitment to providing equal access to healthcare for economically disadvantaged ...

    Onsite
  • DentistFind logo

    Media Buyer

    DentistFindAbuja, Nigeria25 May, 2024

    DentistFind connects patients with dental practitioners in a convenient and efficient way. DentistFind's mission is to create an environment for the patient ...

    Onsite
  • Winock Solar Nigeria Limited logo

    Content Writer / Social Media Manager

    Winock Solar Nigeria ..Abuja, Nigeria23 May, 2024

    Winock is a registered Nigerian company established in 2016, specialising in flexible and cost-effective equipment rent to own service for micro-businesses. We ...

    Onsite
  • Nile University of Nigeria logo

    Manager, Nile Digital Business

    Nile University of Ni..Abuja, Nigeria23 May, 2024

    Tertiary level education forms the bedrock of high level manpower development in any nation. This highlights the need for a qualitative education at this ...

    Onsite
  • Nile University of Nigeria logo

    Digital Marketing Specialist

    Nile University of Ni..Abuja, Nigeria23 May, 2024

    Tertiary level education forms the bedrock of high level manpower development in any nation. This highlights the need for a qualitative education at this ...

    Onsite
  • eHealth4everyone logo

    Digital Engagement Assistant

    eHealth4everyoneAbuja, Oyo, Nigeria22 May, 2024

    eHealth4everyone is a leading digital health social enterprise dedicated to making the world healthier. We are a new kind of mission-driven organization with ...

    Onsite
  • Tempkers Limited logo

    Online Correspondent (Female)

    Tempkers LimitedAbuja, Nigeria22 May, 2024

    Tempkers is a tech-outsourcing and freelance community that takes a human centered design thinking approach to bring employers and skilled workers together ...

    Onsite
  • Novateur Integrated Solutions Limited logo

    Creative Head

    Novateur Integrated S..Abuja, Nigeria21 May, 2024

    Novateur Integrated Solutions Ltd. RC 888567, is a leading Technology, Media, & Business Consultancy based in Nigeria. We are on a mission to be Africa's ...

    Onsite
  • The Youth Initiative for Advocacy, Growth & Advancement (YIAGA) logo

    Media and Communication Officer

    The Youth Initiative ..Abuja, Nigeria21 May, 2024

    Youth Initiative for Advocacy, Growth & Advancement (YIAGA) aka Youth Action Initiative Africa is a youth-based non-governmental organization that promotes ...

    Onsite
  • Lotus Beta Analytics Limited logo

    Enterprise Resources Planning Intern

    Lotus Beta Analytics ..Abuja, Nigeria20 May, 2024

    Lotus Beta Analytics Nigeria Ltd. (LBAN) is well focused on the provision of Information Technology Solutions and Services. These Solutions are built on a ...

    Onsite
  • Credbooth logo

    Brand Executive

    CredboothLagos, Abuja, Nigeria18 May, 2024

    CredBooth is a financial technology company that provides broad range of digital inclusive financial services such as Loans, Health insurance, ...

    Onsite
  • Herbal Goodness logo

    Marketing & Social Media Intern

    Herbal GoodnessAbuja, Nigeria17 May, 2024

    ,Herbal Goodness is a manufacturer of premium quality, unique, organic, non-GMO superfoods, and herbal products to support healthy living and impact lives. ...

    Remote
  • Code Lab IT & Engineering Services logo

    Digital Marketer / Customer Support Specialist

    Code Lab IT & Eng..Abuja, Nigeria16 May, 2024

    Codelab is a software house works to develop software systems. We are not just a company we are a big family that cares about the employee’s welfare. We ...

    Onsite
  • Tempkers Limited logo

    Online and Media Associate (Female)

    Tempkers LimitedAbuja, Nigeria15 May, 2024

    Tempkers is a tech-outsourcing and freelance community that takes a human centered design thinking approach to bring employers and skilled workers together ...

    Onsite
  • Abuja Apartments logo

    Platform Manager

    Abuja ApartmentsAbuja, Nigeria15 May, 2024

    HXafrica (housingexchange.ng LTD) in collaboration with L&P Projects, is a platform that aims to meet the peculiar housing needs of Nigerians in the ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.