View digital marketing Entry-level jobs below.
So Fresh is Nigeria's number one premium healthy food brand, that provides fresh, good, clean nutrition and promote a healthy lifestyle. At So Fresh, we ...
At TeamAce, we help businesses across different industries thrive. We work with businesses to create their desired change by getting the right people, ...
LandMall is a PropTech Company that redefines the Real Estates Marketplace by offering an end-to-end platform for Buying, Renting, Selling, Funding, Investing ...
We offer a complete experience of standard and state-of-the art guest facilities and cuisine to inspire and please demanding food cravings. Nevada adds a ...
LandMall is a PropTech Company that redefines the Real Estates Marketplace by offering an end-to-end platform for Buying, Renting, Selling, Funding, Investing ...
Diageo is still a relatively young company - we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our ...
Greensprings School is an independent, non-partisan, day and boarding school for boys and girls from 18months - 18years. We encourage students to be lifelong ...
TSC is one of the fastest growing IT companies in Nigeria since its inception in 2001 and has recorded tremendous turnover since its existence in the IT ...
Project Growth champions remote flexibility, prioritizes employee well-being, fosters inclusivity, and cultivates a culture of continuous learning and ...
Project Growth champions remote flexibility, prioritizes employee well-being, fosters inclusivity, and cultivates a culture of continuous learning and ...
Project Growth champions remote flexibility, prioritizes employee well-being, fosters inclusivity, and cultivates a culture of continuous learning and ...
Project Growth champions remote flexibility, prioritizes employee well-being, fosters inclusivity, and cultivates a culture of continuous learning and ...
In Africa, over 100 million female owned MSMEs are marginalized with limited access to markets, finance, and essential resources, perpetuating economic ...
eHealth4everyone is a leading digital health social enterprise dedicated to making the world healthier. We are a new kind of mission-driven organization with ...
At Mechanic On The Go we redefine the traditional notion of auto care. We're not just mechanics; we're your automotive lifeline, ready to roll wherever you are ...
In this age of vast business processes and complex networking system there is an ever increasing need for unique IT security products and solutions to tackle ...
Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising.
Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space.
Digital marketing allows you to give your business a global reach and opens you up to a new market.
A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
It allows you to have a personalized plan and interaction with your customers through websites, emails, etc.
With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website.
Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral.
Search Engine Optimization/Marketing (SEO/SEM)
The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.
Social Media Marketing
Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.
Content Marketing
Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more.
Email Marketing
Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.
Chatbox Marketing
This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.
Mobile Marketing
This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.
Other forms of digital marketing include:
Audio marketing
Pay-per-click advertising
Video Marketing
Affiliate marketing
There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are:
SEO/SEM
Email marketing skills
Content marketing
A/B Testing
Marketing Analytics
Copywriting
Data visualization
Research skills
Design skills
Video creation and editing
Conversion Rate Optimization
Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.
Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.
Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos.
Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.