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Digital Marketing Entry-level Jobs Jobs in Nigeria (Page 9)

View digital marketing Entry-level jobs below.

  • Kayode Obembe Properties Limited logo

    Digital Marketer and Content Creator

    Kayode Obembe Propert..Lagos, Nigeria07 March

    Kayode Obembe & Co. Limited is a real estate firm incorporated and registered in Nigeria as a limited liability company.Job Role Generate leads Follow up on ...

    Onsite
  • The Concept Group logo

    Digital Transformation Officer

    The Concept GroupLagos, Nigeria07 March

    The genesis of The Concept Group was initially borne from a functional and structural approach, simply delivering better effectiveness through shared services ...

    Onsite
  • Manuel media logo

    Brand Supervisor

    Manuel mediaLagos, Nigeria07 March

    At Manuel Media, we are more than just a media company – we are storytellers who are passionate about bringing ideas to life. Our commitment to excellence, ...

    Onsite
  • Salad Africa (Techstars 22) logo

    Brand Designer

    Salad Africa (Techsta..Lagos, Nigeria07 March

    We offer financial services and benefits that ensure employee wellbeing and inspire them to live better lives, thus creating a more optimized workforce for ...

    Hybrid
  • Primestix Construction Limited logo

    Content and Social Media Manager / Social Media Marketer

    Primestix Constructio..Abuja, Nigeria07 March

    At Primestix Construction we are committed to revolutionizing the construction industry through unparalleled design, advanced automation, and innovative ...

    Onsite
  • Amani Advisory logo

    Creative Assistant

    Amani AdvisoryLagos, Nigeria07 March

    Amani Advisory Limited is committed to assisting organizationsin achieving success by maximizing their most valuable resource—their employees. We offer ...

    Onsite
  • Pan-Afric International Schools (PAIS) logo

    Digital Marketing / ICT Executive

    Pan-Afric Internation..Edo, Nigeria06 March

    Pan-Afric International Schools (PAIS) is a world class technology enabled school established to meet the educational and developmental needs of Nigerians at ...

    Onsite
  • Surprise World NG logo

    Social Media Manager / Content Creator

    Surprise World NGLagos, Nigeria06 March

    Surprise world Ng is one of the leading surprise companies in Nigeria. We deliver breathtaking surprises and luxury gifts to your family, friends and loved ...

    Onsite
  • Thinkmint Nigeria logo

    Digital Media Executive

    Thinkmint NigeriaLagos, Nigeria06 March

    We are a one stop platform that counsel businesses and organizations on their key strategic issues, leveraging our deep industry expertise and using analytical ...

    Onsite
  • BrainShare Technologies logo

    Digital Marketer

    BrainShare Technologi..Lagos, Nigeria06 March

    We are Brainshare! A company specialized in Network and IT Services, have taken this challenge by providing services which include High Availability, High ...

    Onsite
  • Viisaus Technology Ltd logo

    Corporate Communications Manager

    Viisaus Technology Lt..Edo, Nigeria06 March

    At VIISAUS, we believe in the spirit, enterprise and dignity of the Nigerian people. VIISAUS can help you create an environment where innovation thrives and ...

    Onsite
  • First Bank logo

    MSC Media & External Relations

    First BankLagos, Nigeria06 March

    First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 ...

    Onsite
  • Tribe Nation Theatrical Distribution (TNTD) Limited logo

    Digital Marketing Lead

    Tribe Nation Theatric..Lagos, Nigeria06 March

    Tribe Nation Theatrical Distribution (TNTD) Limited, a licensed distribution firm that specializes in the theatrical distribution of independent and commercial ...

    Onsite
  • First Excelsia logo

    Snr. Creative Strategy Executive

    First ExcelsiaLagos, Nigeria06 March

    FirstExcelsia is a firm of highly versatile and renowned Human Resources, Organisational Development and Management consultants. We have an in-depth ...

    Onsite
  • eHealth4everyone logo

    Digital Engagement Assistant

    eHealth4everyoneLagos, Abuja, Oyo, Nigeria05 March

    eHealth4everyone is a leading digital health social enterprise dedicated to making the world healthier. We are a new kind of mission-driven organization with ...

    Onsite
  • Pulse NG logo

    Digital & Communications Associate, Pulse Africa

    Pulse NGLagos, Nigeria05 March

    Pulse.ng is Nigeria's popular news platform online highlighting the entertainment, style, and news that are part of and the West African DNA.Job Summary We ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.