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Digital Marketing Jobs in Nigeria

  • ECLAT HR Consulting logo

    Social Manager/Content Creator

    ECLAT HR ConsultingAbuja, Nigeria02 August

    Éclat HR is a progressive Human Resource Management Firm with its Headquarters in Abuja, Nigeria. We are a team of professionals from various ...

    Onsite
  • Univacity logo

    Social Media Content Creator (Intern)

    UnivacityLagos, Nigeria02 August

    Univacity is an EdTech startup with a primary goal of making education from schools worldwide easily attainable to students all over the world. Using cutting ...

    Onsite
  • Glow FM Radio Limited logo

    Experienced Studio Manager

    Glow FM Radio LimitedOndo, Nigeria02 August

    Glow FM Akure is a vibrant and popular radio station broadcasting from the heart of Akure, Ondo State, Nigeria. With a frequency of 99.1 FM, the station has ...

    Onsite
  • Goonite Hygiene logo

    E-commerce & Social Media Associate

    Goonite HygieneLagos, Nigeria02 August

    Goonite Hygiene is a full-service manufacturing and distribution company managing and controlling the entire manufacturing and distribution value chain. Our ...

    Onsite
  • Urban Crescent Furniture Ltd logo

    Social Media Manager

    Urban Crescent Furnit..Lagos, Nigeria02 August

    Urban Crescent is a Nigerian furniture manufacturing company that prides itself on crafting high-quality furniture that is both stylish and functional. The ...

    Onsite
  • Pharmarun logo

    Brand Manager (Growth & Product-to-Market)

    PharmarunLagos, Nigeria02 August

    We are a team of passionate pharmacists, engineers and problem solvers, dedicated to getting you authentic medication in a fast, reliable and efficient manner. ...

    Hybrid
  • Dangote logo

    Brand Manager

    DangoteLagos, Nigeria02 August

    The Dangote Group is one of the most diversified business conglomerates in Africa with a hard-earned reputation for excellent business practices and products' ...

    Onsite
  • Diageo logo

    Media Manager Reserve

    DiageoLagos, Nigeria01 August

    Diageo is still a relatively young company - we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our ...

    Onsite
  • Stella Maris High School logo

    Digital Marketer

    Stella Maris High Sch..Lagos, Nigeria01 August

    An Educational School in AbujaJob Summary Stella Maris Schools is seeking a creative and results-oriented Digital Marketer to enhance our online visibility, ...

    Onsite
  • Kaplo Africa logo

    Sales & Digital Marketing Manager

    Kaplo AfricaAbuja, Nigeria01 August

    Kaplo is Africa's most innovative Human Resource & Business Support Solutions provider, serving clients with cutting-edge business advisory and human ...

    Onsite
  • Trium Limited logo

    Digital Incubation Lead

    Trium LimitedLagos, Nigeria01 August

    Trium is focused on early-stage venture capital and digital transformation. We believe in the power of technology to scale African businesses. We also ...

    Onsite
  • iRecruiters Africa Limited logo

    Social Media Consultant

    iRecruiters Africa Li..Lagos, Nigeria01 August

    iRecruiters Africa is a fast-growing recruitment firm, offering world-class virtual recruitment & job posting services. Mission To be Africa’s ...

    Onsite
  • Whoosh Logistics Nigeria logo

    Social Media Manager

    Whoosh Logistics Nige..Lagos, Nigeria01 August

    Reliable and safe logistics company in Nigeria. We offer; Top Notch Courier Services Provision & Management of HAULAGE SERVICES.Job Summary Are you creative, ...

    Hybrid
  • Aero Recon Productions logo

    Digital Marketing Designer

    Aero Recon Production..Lagos, Nigeria01 August

    Aero Recon Drones is Nigeria’s leading provider of cutting-edge drone technology and services. Our comprehensive offerings encompass drone sales, repair, and ...

    Onsite
  • Bave Design Studio logo

    Brand Designer

    Bave Design StudioLagos, Nigeria31 July

    Bave Design Studio is a web design company that specializes in WordPress design, Shopify Design. We create beautiful designs that satisfy you and attract your ...

    Remote
  • PayInvert Limited logo

    Digital Sales Manager

    PayInvert LimitedAbuja, Nigeria31 July

    PayInvert was founded by innovators who want a better payment system that is fast, easy, convenient and with no hidden charges. The aim has always been to ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.