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Digital Marketing Entry-level Jobs Jobs in Nigeria (Page 14)

View digital marketing Entry-level jobs below.

  • eHealth4everyone logo

    Digital Marketer

    eHealth4everyoneAbuja, Oyo, Nigeria06 November

    eHealth4everyone is a leading digital health social enterprise dedicated to making the world healthier. We are a new kind of mission-driven organization with ...

    Onsite
  • Diageo logo

    Brand Manager Johnnie Walker

    DiageoLagos, Nigeria06 November

    Diageo is still a relatively young company - we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our ...

    Onsite
  • V.S.L Concepts Digital Marketing Agency logo

    Social Media Manager/Content Creator

    V.S.L Concepts Digita..Lagos, Nigeria05 November

    V.S.L Concepts is a dynamic business branding agency based in Nigeria run by top Creative Designer – Richard Esemuru. We found out that in a market full of ...

    Hybrid
  • TTC Mobile logo

    Social Media Marketing Associate

    TTC MobileLagos, Nigeria05 November

    TTC commenced operation in 2003 as TTC organization and was later, in 2007, registered with the Corporate Affairs Commission as TTC Mobile Limited. We are in ...

    Remote
  • OJ Wale Pillars Metal and Tech Limited logo

    Digital Marketer

    OJ Wale Pillars Metal..Lagos, Nigeria05 November

    O J Wale Pillars Metal and Tech Limited is a Nigerian-based Solar Energy Company that is focused on Providing sustainable uninterrupted alternative source of ...

    Onsite
  • Amoga Media logo

    Search Engine Optimization Manager

    Amoga MediaAbuja, Nigeria05 November

    Nigerian Based Social Media Agency, We Help Brands & Influencers Make Bigger Impact To Scale Through Creative MarketingJOB DESCRIPTION: Amoga Media is looking ...

    Onsite
  • Total Data Limited logo

    Operations Executive (Advertising)

    Total Data LimitedLagos, Nigeria05 November

    TDL is a well established full service Internet provider. We offer the best managed dedicated server solutions available combined with unbeatable support and ...

    Onsite
  • Zenera Consulting logo

    Digital Media Manager

    Zenera ConsultingLagos, Nigeria05 November

    Zenera Consulting is a full service Branding and Public Relations (PR) firm in Nigeria offering integrated communications advisory, including media relations, ...

    Onsite
  • Zenera Consulting logo

    Media & Comms Executive

    Zenera ConsultingLagos, Nigeria05 November

    Zenera Consulting is a full service Branding and Public Relations (PR) firm in Nigeria offering integrated communications advisory, including media relations, ...

    Onsite
  • Uni-Medical Healthcare Ltd Nigeria logo

    Product/Brand Manager

    Uni-Medical Healthcar..Lagos, Nigeria05 November

    We are Uni-medical Healthcare Ltd Nigeria, a subsidiary of Unigloves Singapore, owned by UG Healthcare cooperation. Unigloves is one of the largest ...

    Onsite
  • Talents and Skills Africa logo

    Sales Executives (IT Solutions for Coaching Institute)

    Talents and Skills Af..Lagos, Nigeria05 November

    Talents and Skills Africa Consulting LLC is a leading HR outsourcing and business support solutions provider in Nigeria providing a comprehensive range of ...

    Remote
  • Perfectlytics logo

    Search Engine Optimization (S.E.O)

    PerfectlyticsLagos, Nigeria05 November

    Transform your online presence with our innovative strategies, tailored to amplify your reach and engage your audience. At Perfectlytics Marketing we blend ...

    Onsite
  • Resource Intermediaries Limited logo

    Social Media Marketer

    Resource Intermediari..Oyo, Nigeria04 November

    Resource Intermediaries Limited (RIL) is a company registered in Nigeria to engage in outsourcing services. We focus on three key areas; Human Resource ...

    Onsite
  • Cirvee logo

    Social Media Management and Content Creator Tutor

    CirveeOyo, Nigeria04 November

    A design academy with a roadmap to nurturing tech-savvies. Cirvee is Accredited by the American Council of Training and Development (ACTD)Job Description: ...

    Hybrid
  • Owlman Public Relations Services (PRS) logo

    Digital Marketer - Ad Agency

    Owlman Public Relatio..Lagos, Nigeria04 November

    Owlman PRS is a Management Consultancy with the goal to enhance SME profitability in Nigeria through strategic Human Resources services. We offer Recruitment; ...

    Onsite
  • Advonics Services Nigeria Limited logo

    Brand Communications Officer

    Advonics Services Nig..Lagos, Nigeria04 November

    Advonics Services Nigeria Limited, based in Lagos, provides cutting-edge security, safety surveillance, telecoms, and logistics services to both local and ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.