View digital marketing Entry-level jobs below.
Medbury is a Corporate Health Advisory & Management company which provides assistance to organisations that enables them achieve their Workplace Health and ...
Layer3 is a network and enterprise solutions provider. We combine our knowledge of world-class technology solutions, in addition to our partnership with some ...
Fatgbems Petroleum Company Limited is a member of Fatgbems Group, incorporated as an independent petroleum marketing company under the late founder, Alhaji ...
We are a Digital Marketing Agency based in surulele, Lagos Nigeria. We are a team of digital marketing experts that help businesses of all sizes implement ...
Spitze Construction is a well-balanced architectural, engineering and construction company that believes in quality, integrity, safety and innovation. Our ...
Maurice Xandra Solutions is a management consulting company that renders quality services in Human Resource, Management and Process improvement. MXS Limited ...
Maybrands is Nigeria’s store for fashion accessories. We are the only licensed store to sell Fossil products in Nigeria, these include; Skagen, Emporio ...
Job Description Our client is looking to recruit a social media Manager to join their team. Are you social media savvy, Do you know how to create ...
Afconrecruit Limited is a company that provides solutions to improve the quality and output of the work transaction for both Employers and Employees. Position ...
Afconrecruit Limited is a company that provides solutions to improve the quality and output of the work transaction for both Employers and Employees. Position ...
ResourcePRO is a HR Solutions company which aligns simplicity and efficiency in Human Resources to help organizations achieve their strategic business goals. ...
We do food right. Let's hook you up the tastiest crispy chicken-to-the-bone, crunchy fish fillet; soup/food bowls; surprise trays, & other yummy meals. It's a ...
At FMR Agency we have unique and creative solutions that meet the clients expectations not only by realizing the clients business objectives, but particularly ...
My-HRPro Consulting is a distinguished leader in providing exceptional Payroll and HR Management services in Nigeria. Founded on the principles of unwavering ...
Talent Lab is an indigenous talent capacity development and talent management organization that facilitates capacity-building interventions to upskill people ...
PZ Cussons Nigeria Plc is part of a multinational consumer goods business, PZ Cussons Plc. We manufacture and distribute some of the best loved brands in ...
Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising.
Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space.
Digital marketing allows you to give your business a global reach and opens you up to a new market.
A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
It allows you to have a personalized plan and interaction with your customers through websites, emails, etc.
With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website.
Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral.
Search Engine Optimization/Marketing (SEO/SEM)
The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.
Social Media Marketing
Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.
Content Marketing
Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more.
Email Marketing
Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.
Chatbox Marketing
This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.
Mobile Marketing
This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.
Other forms of digital marketing include:
Audio marketing
Pay-per-click advertising
Video Marketing
Affiliate marketing
There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are:
SEO/SEM
Email marketing skills
Content marketing
A/B Testing
Marketing Analytics
Copywriting
Data visualization
Research skills
Design skills
Video creation and editing
Conversion Rate Optimization
Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.
Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.
Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos.
Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.
