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Digital Marketing Entry-level Jobs Jobs in Nigeria (Page 24)

View digital marketing Entry-level jobs below.

  • iRecruiters Africa Limited logo

    Content Officer (CONFERENCE/EVENT)

    iRecruiters Africa Li..Lagos, Nigeria05 October

    iRecruiters Africa is a fast-growing recruitment firm, offering world-class virtual recruitment & job posting services. Mission To be Africa’s ...

    Onsite
  • LOPTERRA logo

    Digital Marketer

    LOPTERRALagos, Nigeria04 October

    Lopterra leaders empower the business by investing in experienced professionals skilled to provide the core of our services, with a leadership influence that ...

    Onsite
  • Simba Group logo

    Social Media & Marketing Coordinator

    Simba GroupLagos, Nigeria04 October

    The Simba Group is a conglomerate, operating in Nigeria’s key industry verticals including Communications, Agriculture, Software, Transportation, Power ...

    Onsite
  • Zenith Care Hospital logo

    Digital Marketer

    Zenith Care HospitalOyo, Nigeria04 October

    Zenith Care Hospital is a private healthcare institution that provides first-class, effective, and efficient medical services. Thanks to the excellent medical ...

    Onsite
  • AugustSecrets logo

    Digital Sales/Customer Experience Executive

    AugustSecretsLagos, Nigeria04 October

    AugustSecrets is an Award-winning company started by a young woman who had her child, Jaden, outside her country, and on returning, bought all sorts of foods ...

    Onsite
  • Resource Intermediaries Limited logo

    Digital Marketer

    Resource Intermediari..Oyo, Nigeria03 October

    Resource Intermediaries Limited (RIL) is a company registered in Nigeria to engage in outsourcing services. We focus on three key areas; Human Resource ...

    Onsite
  • DreamCity Properties logo

    Digital Media Generalist

    DreamCity PropertiesLagos, Nigeria03 October

    DreamCity Properties was established in 2010 as a private residential and commercial developer in Nigeria and Africa. We have over time developed expertise, ...

    Onsite
  • Kayode Obembe Properties Limited logo

    Digital Marketer and Content Creator

    Kayode Obembe Propert..Lagos, Nigeria03 October

    Kayode Obembe & Co. Limited is a real estate firm incorporated and registered in Nigeria as a limited liability company.Key Responsibilities Develop and ...

    Onsite
  • Resource Intermediaries Limited logo

    Social Media Marketer

    Resource Intermediari..Lagos, Nigeria03 October

    Resource Intermediaries Limited (RIL) is a company registered in Nigeria to engage in outsourcing services. We focus on three key areas; Human Resource ...

    Onsite
  • Rovedana logo

    Advertising and Marketing Agent

    RovedanaLagos, Nigeria03 October

    With a mission to provide a first-class experience for employees from their first job to their last breath. Rovedana is simplifying staffing, staff management, ...

    Onsite
  • Fort Knox Group logo

    Digital Content Producer

    Fort Knox GroupLagos, Nigeria03 October

    Fort Knox Group is one of the most diversified security and financial outfits in West Africa with fixed based operation in Nigeria servicing security contracts ...

    Onsite
  • Elizabeth Maddeux logo

    Community Manager

    Elizabeth MaddeuxLagos, Nigeria03 October

    Elizabeth Maddeux Limited was established to address the human resource challenges faced by small and medium-scale enterprises. Our goal is to facilitate ...

    Remote
  • Discovering Talents Academy logo

    Coding / Robotics Teacher

    Discovering Talents A..Abuja, Nigeria03 October

    Discovering Talents Academy offers first-class education from Preschool to Primary levels. DTA uses the Blended Nigeria-Montessori curriculum in the Early ...

    Onsite
  • Perfetti Van Melle logo

    Junior Brand Manager

    Perfetti Van MelleLagos, Nigeria03 October

    Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide. Employing over ...

    Onsite
  • d.light logo

    Creative Marketing Associate

    d.lightLagos, Nigeria03 October

    d.light is a global social enterprise which was initially founded to eradicate the kerosene lamp for the 2 billion people living without access to reliable ...

    Onsite
  • Snapnet Limited logo

    IT Sales Executive

    Snapnet LimitedLagos, Nigeria02 October

    Snapnet is a fast growing firm focused in developing industry specific solutions, Business consulting and Systems Integration with offices in Lagos and Abuja, ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.