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Hybrid Digital Marketing Jobs in Nigeria (Page 8)

View Hybrid digital marketing jobs below.

  • Kids Court School logo

    Social Media Officer

    Kids Court SchoolLagos, Nigeria16 January

    The Kids’ Court School, established in 2009, is a family-oriented school that brings first-class international education to Nursery and Primary School ...

    Hybrid
  • Kle Studio logo

    Social Media Manager

    Kle StudioLagos, Rivers, Nigeria09 January

    Kle is a branding agency specialising in Brand Strategy, Identity Development and Brand Activation. From our Lagos & London studio, we proudly partner with ...

    Hybrid
  • Jobrole Consulting Limited logo

    Freelance Digital Marketer

    Jobrole Consulting Li..Lagos, Nigeria03 January

    Jobrole Consulting Limited is a Talent Management Company that offers innovative talent and business solutions to drive performance and acceleration. Our focus ...

    Hybrid
  • Deeva Body Nigeria logo

    Marketing Executive

    Deeva Body NigeriaLagos, Nigeria01 January

    Deeva’s story began 2016 in the heart of Oyo state; Ibadan, Nigeria. Our founder, Misturah discovered the amazing benefits of natural shea butter for the ...

    Hybrid
  • House of Nourisha logo

    Digital and Email Marketing Executive

    House of NourishaNigeria31 December, 2023

    About Nourisha We are a revolutionary meal prep platform that seamlessly integrates into the lifestyle of busy individuals. Our user-friendly app empowers ...

    Hybrid
  • HelloMe Limited logo

    Growth Digital Marketing Specialist

    HelloMe LimitedLagos, Nigeria28 December, 2023

    UK Neo-Banking Financial institution, providing Banking as a Service (BaaS)ABOUT THE ROLE: HelloMe is looking for a Growth Digital Marketing Analyst. Your ...

    Hybrid
  • NewGlobe logo

    Senior Events Manager

    NewGlobeLagos, Nigeria16 December, 2023

    NewGlobe supports visionary governments to transform public education systems, the cornerstone of a prosperous, equitable, and peaceful society. With a ...

    Hybrid
  • Beacongate Limited logo

    Graphics and Social Media Manager

    Beacongate LimitedLagos, Nigeria14 December, 2023

    The company is primarily set up to help transform the latent abilities and potentials of Entrepreneurs, Professionals and Executives and make them realize ...

    Hybrid
  • Blowfish Hotel logo

    Digital Media Specialist / Media Buyer

    Blowfish HotelLagos, Nigeria13 December, 2023

    In the heart of Victoria Island, The Blowfish Hotel introduces the world to you. A showcase of forward-thinking and bold design. One of the decidedly-modern ...

    Hybrid

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.