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Digital Marketing Jobs in Nigeria (Page 10)

View Digital Marketing jobs below.

  • PGE Travels and Education Consulting logo

    Digital Marketer

    PGE Travels and Educa..Lagos, Nigeria10 July

    PGE Travels and Education Consulting is a dynamic and customer-focused travel and education agency committed to making global travel and study opportunities ...

    Onsite
  • Alfred & Victoria Associates logo

    Social Media Manager

    Alfred & Victoria..Ogun, Nigeria10 July

    Alfred & Victoria Associates is one of Nigeria’s leading ICT solution based company. Our company offers a wide range of services which are in high ...

    Onsite
  • Fastizers Food and Confectionery Limited logo

    Digital Executive Marketer

    Fastizers Food and Co..Ogun, Nigeria09 July

    Fastizers Food and Confectionery Limited is a rapidly emerging food manufacturing company duly incorporated in Nigeria and endorsed by the National Agency for ...

    Onsite
  • Amani Advisory logo

    Creative Assistant

    Amani AdvisoryLagos, Nigeria09 July

    Amani Advisory Limited is committed to assisting organizationsin achieving success by maximizing their most valuable resource—their employees. We offer ...

    Onsite
  • Centerbase International Communications Limited logo

    Creative Associate

    Centerbase Internatio..Lagos, Nigeria09 July

    Centerbase is a Nigerian Engineering company providing services in the field of Information Technology and Telecommunications to the Marine, Oil and Gas, ...

    Onsite
  • Kartel Energy logo

    Digital Marketing / Social Media Executive

    Kartel EnergyLagos, Nigeria09 July

    Kartel is a leading brand of backup power systems including Inverters, Solar Panels, UPS, Solar Charge Controllers, Deep Cycle batteries etc. Our products are ...

    Onsite
  • Electric Mobility Promoters Association of Nigeria (EMPAN) logo

    Social Media Intern

    Electric Mobility Pro..Lagos, Nigeria09 July

    The Electric Mobility Promoters Association of Nigeria (EMPAN) is dedicated to advancing sustainable transportation across Nigeria by championing the adoption ...

    Onsite
  • Uniccon Group logo

    Digital Marketing Specialist

    Uniccon GroupAbuja, Nigeria09 July

    Expertise & Experience for best results. Building Africa’s economy through innovative technology solutions.Role Overview: We are seeking a creative and ...

    Onsite
  • BrandEye Media logo

    Content Executive

    BrandEye MediaLagos, Nigeria09 July

    BrandEye|MediaPlus is a Full Service Media Agency. We combine cutting-edge research tools, global expertise and our 20/20 vision on each brand, with an eye to ...

    Onsite
  • La Fayette Microfinance Bank Limited, Advans Nigeria logo

    Digital Product Officer

    La Fayette Microfinan..Oyo, Nigeria09 July

    History and vision: Created in June 2012 and formally incorporated as La Fayette Microfinance Bank Ltd, Advans Nigeria is the seventh greenfield of the Advans ...

    Onsite
  • Nigerian NewsDirect logo

    Digital Media Manager

    Nigerian NewsDirectLagos, Nigeria09 July

    NewsDirect Global Concepts Limited began publication of Nigerian NewsDirect, a weekly newspaper on Nov 29, 2010 with news from oil, gas, power, aviation, ...

    Onsite
  • Moniepoint Inc. (Formerly TeamApt Inc.) logo

    Communications and PR Manager

    Moniepoint Inc. (Form..Lagos, Nigeria09 July

    Moniepoint is a financial technology company digitising Africa’s real economy by building a financial ecosystem for businesses, providing them with all ...

    Onsite
  • Elvaridah logo

    Customer Service Representative and Social Media Manager

    ElvaridahLagos, Nigeria08 July

    Elvaridah is a Business Development Company with the primary objective of working with businesses and business owners to start up their businesses, improve, ...

    Onsite
  • Rembrandt Global Solutions (RGS) logo

    Telco Account Manager

    Rembrandt Global Solu..Lagos, Nigeria08 July

    Responsibilities Experience in managing Telco operator accounts (MTN, Airtel, 9mobile, Glo) is an advantage. Understanding telecommunications and/or consumer ...

    Onsite
  • May Publishing Ltd logo

    Digital Marketer

    May Publishing LtdLagos, Nigeria08 July

    May Media is a subsidiary of May Publishing Ltd. A research, knowledge management, and publishing firm in the development of high standards in literacy and ...

    Onsite
  • Eat'N'Go Limited logo

    Digital Marketing Executive.

    Eat'N'Go LimitedLagos, Nigeria08 July

    Eat'N'Go is a restaurant group on a mission to become the premier food operator in Africa. We bring Africans the best brands of: QSR (Quick Service Restaurant) ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.