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Digital Marketing Entry-level Jobs Jobs in Nigeria (Page 131)

View digital marketing Entry-level jobs below.

  • Proten logo

    Sales Officer - ISP/Telecom

    ProtenAbuja, Nigeria05 April, 2024

    Proten is an international Human Capital Development firm that offers a wide range of Training, Coaching and Consulting services to individuals, small ...

    Onsite
  • LifeBank logo

    Visual Screenwriter and Content Strategist

    LifeBankLagos, Nigeria05 April, 2024

    LifeBank is a platform that makes blood available when and where it is needed in Nigeria to save lives. We mobilize blood donations, take inventory of all ...

    Onsite
  • Xnet Security Technologies Limited logo

    Content Creator and Digital Marketer

    Xnet Security Technol..Lagos, Nigeria04 April, 2024

    XNet Security Technologies Ltd is an innovative & dynamic company that evolved from a team of dedicated professionals based in Europe and Nigeria. ...

    Onsite
  • A+ Academy logo

    Grade School Mathematics/ICT Teacher

    A+ AcademyAbuja, Nigeria04 April, 2024

    A+ Academy, Abuja, is a co-educational Primary School where the intellectual, socio-emotional, moralJob Description To teach Mathematics and  ICT ...

    Onsite
  • Efficacy Construction Company logo

    Social Media Assistant

    Efficacy Construction..Lagos, Nigeria04 April, 2024

    Efficacy Homes Limited was incorporated as a limited liability company with RC 765581 in August 2008 to carryout professional and corporate business in Real ...

    Onsite
  • Legend Golden Care Foundation logo

    Research and Digital Technology Officer

    Legend Golden Care Fo..Abuja, Nigeria04 April, 2024

    Legend Golden Care Foundation (LGCF) is a non-profit organization registered with the Corporate Affairs Commission (CAC) of Nigeria with registration number ...

    Onsite
  • Co-Creation Hub (CcHUB) Nigeria logo

    Community Associate

    Co-Creation Hub (CcHU..Lagos, Nigeria04 April, 2024

    'CcHUB is Nigeria’s first open living lab and pre-incubation space designed to be a multi-functional, multi-purpose space where work to catalyze creative ...

    Onsite
  • SBI Media Global logo

    Media Planner Executive

    SBI Media GlobalLagos, Nigeria03 April, 2024

    Africa's global media and communication company with a strategic presence across Nigeria, Ghana, Kenya, South Africa and the United Kingdom. We are a next-gen ...

    Onsite
  • Nile University of Nigeria logo

    Digital Marketing Specialist

    Nile University of Ni..Abuja, Nigeria03 April, 2024

    Tertiary level education forms the bedrock of high level manpower development in any nation. This highlights the need for a qualitative education at this ...

    Onsite
  • Vincintore Limited logo

    Brand and Marketing Manager

    Vincintore LimitedLagos, Nigeria03 April, 2024

    Job Description Analyze brand positioning and consumer insights Shape and communicate our vision and mission Translate brand elements into plans and ...

    Onsite
  • WorQulture logo

    Content Analyst

    WorQultureLagos, Nigeria02 April, 2024

    WorQulture is a business structuring and instructional design consulting firm that specializes in designing and implementing business processes, performance ...

    Onsite
  • LifeBank logo

    Content Marketing Manager

    LifeBankLagos, Nigeria02 April, 2024

    LifeBank is a platform that makes blood available when and where it is needed in Nigeria to save lives. We mobilize blood donations, take inventory of all ...

    Onsite
  • AIG Media Pro logo

    Media House Manager/Business Development Manager

    AIG Media ProLagos, Nigeria02 April, 2024

    AIG Media Pro is a digital marketing company that provides quality services to existing and prospective clients, delivering top notch expertise and experience ...

    Onsite
  • Softhills Limited logo

    Facebook Ads Expert

    Softhills LimitedLagos, Nigeria02 April, 2024

    We invest more than just funds; we invest our knowledge and experience, our ideas and our infrastructure. Working alongside entrepreneurs and co-founders, we ...

    Onsite
  • Huawei Technologies Co. Ltd. logo

    Government Affairs Manager

    Huawei Technologies C..Abuja, Nigeria02 April, 2024

    Huawei Technologies Co. Ltd. /ˈwɑːˌweɪ/ is a Chinese multinational networking and ...

    Onsite
  • SENCE Nigeria logo

    Social Media Manager / Strategist

    SENCE NigeriaLagos, Nigeria02 April, 2024

    Since our inception, SENCE has been totally focused on building a strategic, quality consulting practice. We are committed to helping SMEs succeed in a ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.