datatrota
Signup Login
Home Jobs Blog

Digital Marketing Entry-level Jobs Jobs in Nigeria (Page 28)

View digital marketing Entry-level jobs below.

  • Agurate Online Limited logo

    Brand and Social Media Specialist

    Agurate Online Limite..Lagos, Nigeria23 September

    Retail Apparel and Fashion Description  We are looking for a dynamic and creative Branding and Social Media Specialist who is also proficient in content ...

    Onsite
  • LEAM Consulting Limited logo

    Social Media Handler / Customer Service Officer

    LEAM Consulting Limit..Oyo, Nigeria23 September

    …as a foremost consulting firm which stands out in areas of professionalism. We have a proven track record delivering excellent services to individuals and ...

    Onsite
  • Somanda Consulting logo

    Head of IT/Digital Marketing

    Somanda ConsultingAbuja, Nigeria23 September

    We offer HR Consultancy and advisory services, Training and Development, Payroll Management , and Recruitment services.Job Responsibilities: Develop and ...

    Onsite
  • Ascentech Services Limited logo

    IT Sales Executive (Security Solution)

    Ascentech Services Li..Lagos, Nigeria23 September

    Ascentech Services Ltd acts as a gateway to provide a wide range of recruitment and selection services to companies. We are a dedicated team of professional ...

    Onsite
  • Amy Consulting logo

    Social Media Manager

    Amy ConsultingLagos, Nigeria23 September

    At Amy Consulting, we believe that your people are the best assets in your business, regardless of business size, industry and market share. Our primary role ...

    Onsite
  • Digital Marketing Skill Institute logo

    Content Creator and Social Media Manager

    Digital Marketing Ski..Lagos, Nigeria23 September

    Digital Marketing Skill Institute was founded in 2012 by Tobi Asehinde during his master's final year at the Portsmouth University, United Kingdom in his ...

    Onsite
  • Biz Afric Solutions logo

    Digital Marketer

    Biz Afric SolutionsLagos, Nigeria20 September

    Salary: 115,000 / Month Other Benefits; Pensions, HMO About Us: Our Client is a fast growing Hair Brand known for Quality Human Hair Weaves, Hair ...

    Onsite
  • Onyx Beauty Hub logo

    Social Media Content Creator Manager

    Onyx Beauty HubLagos, Nigeria20 September

    Onyx Beauty Hub is a luxury hair brand that offer wholesale and retail of virgin hair and raw single donor hairs . We offer variety of hair textures, including ...

    Onsite
  • Excel and Grace Consulting logo

    Digital Marketer

    Excel and Grace Consu..Rivers, Nigeria20 September

    EXCEL AND GRACE CONSULTING is a key player in financial & business consulting; providing financial advisory services to people and organizations in ...

    Onsite
  • Omo Ileri Int’l Resources Company Limited logo

    Online Tv/Radio Presenter

    Omo Ileri Int’..Lagos, Nigeria20 September

    Omo Ileri Int�l Resources Company Limited � ( RC: 1686588 ) is the parent company of a group of companies that have years of experience offering ...

    Onsite
  • Fadac Resources logo

    Digital Content Writer

    Fadac ResourcesNigeria19 September

    Proven methodology, profound impact, and sustainable results. These are the component that makes our company unique. At Fadac Resources we provide businesses ...

    Remote
  • Savewell Luxury Homes Limited logo

    Digital Marketer

    Savewell Luxury Homes..Abuja, Nigeria19 September

    Savewell Luxury Homes Limited is a real estate development and general construction company. We are focused on creating affordable luxury homes for ...

    Onsite
  • Pruvia Integrated Limited logo

    Digital Marketing / Social Media Consultant

    Pruvia Integrated Lim..Lagos, Nigeria19 September

    Pruvia integrated limited was conceived in 2006, as regards its incorporation, it is still a relatively young company. it originated in response to providing ...

    Onsite
  • AMS BridgeBlue Nigeria logo

    Digital Marketer

    AMS BridgeBlue Nigeri..Lagos, Nigeria19 September

    AMS Bridge Blue is a Global Agency for Education, Migration and Internship. We have earned a solid reputation as a premier international student recruitment ...

    Onsite
  • Stella Maris High School logo

    Social Media Manager

    Stella Maris High Sch..Abuja, Nigeria19 September

    An Educational School in AbujaJob Description As the Social Media Manager, you will be responsible for developing and implementing social media strategies to ...

    Onsite
  • Fadac Resources logo

    Content Manager

    Fadac ResourcesLagos, Nigeria19 September

    Proven methodology, profound impact, and sustainable results. These are the component that makes our company unique. At Fadac Resources we provide businesses ...

    Remote

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.