View digital marketing Entry-level jobs below.
Proven methodology, profound impact, and sustainable results. These are the component that makes our company unique. At Fadac Resources we provide businesses ...
Project Growth champions remote flexibility, prioritizes employee well-being, fosters inclusivity, and cultivates a culture of continuous learning and ...
Project Growth champions remote flexibility, prioritizes employee well-being, fosters inclusivity, and cultivates a culture of continuous learning and ...
Do you need support with growing your idea or existing business? We are experienced professionals who have helped several businesses succeed with their ...
At CareOne Medicals, a fast-growing digital hospital chain with a presence across the country, we are dedicated to revolutionizing healthcare access and ...
We believe that our technology can universally change the way in which financial services are distributed and accessed by the new digital economy RedCloud is a ...
Finchglow Holdings is a premier aviation company providing comprehensive travel management, cargo services, and training across all sectors of the economy, ...
Pandora Agency Limited is a Marketing and Communications firm based in Lagos, Nigeria. We provide data-driven and proven communication strategies to our ...
LD&D Consulting is a specialist management and recruitment consulting firm that specializes in turning key projects into success by working collaboratively ...
We invest more than just funds; we invest our knowledge and experience, our ideas and our infrastructure. Working alongside entrepreneurs and co-founders, we ...
Unno Health Group is a holding company that has created an ecosystem of health and wellness products and services. It does this through its subsidiaries, and ...
Responsibilities Develop engaging, creative, and high-quality content for social media platforms, including Instagram, Facebook, TikTok, Twitter, and ...
Raven is a forward-thinking financial institution committed to providing innovative banking solutions to meet the needs of our diverse customer base. We are ...
'CcHUB is Nigeria’s first open living lab and pre-incubation space designed to be a multi-functional, multi-purpose space where work to catalyze creative ...
George Houston Resources Limited (GHR) assists organizations to achieve their corporate visions and objectives through integrated, strategic and ...
Rainoil Limited is a leading downstream oil marketing company; primary products which include (PMS), Diesel (AGO) and Kerosene (DPK). Rainoil Limited was ...
Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising.
Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space.
Digital marketing allows you to give your business a global reach and opens you up to a new market.
A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
It allows you to have a personalized plan and interaction with your customers through websites, emails, etc.
With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website.
Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral.
Search Engine Optimization/Marketing (SEO/SEM)
The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.
Social Media Marketing
Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.
Content Marketing
Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more.
Email Marketing
Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.
Chatbox Marketing
This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.
Mobile Marketing
This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.
Other forms of digital marketing include:
Audio marketing
Pay-per-click advertising
Video Marketing
Affiliate marketing
There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are:
SEO/SEM
Email marketing skills
Content marketing
A/B Testing
Marketing Analytics
Copywriting
Data visualization
Research skills
Design skills
Video creation and editing
Conversion Rate Optimization
Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.
Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.
Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos.
Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.