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Remote Digital Marketing Jobs in Nigeria (Page 15)

View Remote digital marketing jobs below.

  • SportyBet Nigeria logo

    Social Media Manager

    SportyBet NigeriaNigeria26 January

    SportyBet - No 1 in Africa As recommended by Footballing Legend Kanu Nwankwo Job Overview: As a Social Media Manager focused on the Nigerian and Ghanaian ...

    Remote
  • Joliepay Digital Services logo

    Digital Marketing Expert

    Joliepay Digital Serv..Oyo, Nigeria26 January

    Joliepay Digital Services is a pioneering fintech and digital services company committed to revolutionizing the financial landscape in Nigeria. With a focus on ...

    Remote
  • Project Growth logo

    Social Media Manager

    Project GrowthNigeria24 January

    Project Growth champions remote flexibility, prioritizes employee well-being, fosters inclusivity, and cultivates a culture of continuous learning and ...

    Remote
  • AccelerateTV logo

    Digital Marketing Specialist

    AccelerateTVLagos, Nigeria22 January

    ACCELERATE is the youth haven for the cool kids, creatives, doers, thinkers and everyone in between. We have built a reputation on being a consistent source of ...

    Remote
  • Data2Bots logo

    Digital Marketing Generalist

    Data2BotsLagos, Nigeria22 January

    At Data2Bots, we build secure and scalable data solutions in the cloud, helping businesses make informed decisions off their data. Our solutions are driven ...

    Remote
  • Hux Ventures logo

    Digital Marketing Intern

    Hux VenturesLagos, Nigeria16 January

    Africa is the future, but ironically there�s a lot of underdevelopment and problems to be solved at the moment, which in itself is a pain point. These ...

    Remote
  • United People Global (UPG) logo

    Events Manager

    United People Global ..Nigeria10 January

    United People Global (UPG) is a community that encourages and enables people to make the world better place. We believe that all people have the power and the ...

    Remote
  • Cecure Intelligence Limited logo

    Content Marketing Associate

    Cecure Intelligence L..Lagos, Nigeria05 January

    Cecure Intelligence Limited is a technology consulting practice that exists to help innovators build digital products using a guaranteed engagement model. We ...

    Remote
  • Canonical logo

    Developer Relations Manager

    CanonicalLagos, Nigeria04 January

    Canonical - We deliver open source to the world faster, more securely and more cost effectively than any other company. We develop Ubuntu, the world's most ...

    Remote
  • Canonical logo

    Community Engineer

    CanonicalLagos, Nigeria04 January

    Canonical - We deliver open source to the world faster, more securely and more cost effectively than any other company. We develop Ubuntu, the world's most ...

    Remote
  • Canonical logo

    Engineering Director, Community

    CanonicalLagos, Nigeria04 January

    Canonical - We deliver open source to the world faster, more securely and more cost effectively than any other company. We develop Ubuntu, the world's most ...

    Remote
  • Jason Charity Support Foundation logo

    Social Media Manager

    Jason Charity Support..Nigeria30 December, 2023

    The Foundation emanated from the initiative of Sunday Jattu, in 2021, whose desire is to transform the lives of others towards ensuring an egalitarian society ...

    Remote
  • Biz Afric Solutions logo

    Digital Sales Strategist

    Biz Afric SolutionsLagos, Nigeria29 December, 2023

    About the Job Our client is a Christian organization building an online community for Christian women; to help their dating and marriage life. Specifically, ...

    Remote
  • Project Growth logo

    Content Creation Manager

    Project GrowthNigeria28 December, 2023

    Project Growth champions remote flexibility, prioritizes employee well-being, fosters inclusivity, and cultivates a culture of continuous learning and ...

    Remote
  • Project Growth logo

    Paid Ads Expert

    Project GrowthLagos, Nigeria23 December, 2023

    Project Growth champions remote flexibility, prioritizes employee well-being, fosters inclusivity, and cultivates a culture of continuous learning and ...

    Remote
  • BattaBox logo

    Social Media Manager

    BattaBoxNigeria16 December, 2023

    BattaBox is Nigeria's most exciting and original News & Entertainment video channel! Our team of Presenters & Camera Crews bring you Nigeria like you've never ...

    Remote

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.