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Digital Marketing Entry-level Jobs Jobs in Nigeria (Page 127)

View digital marketing Entry-level jobs below.

  • Deeva Body Nigeria logo

    Marketing Executive

    Deeva Body NigeriaLagos, Nigeria01 January, 2024

    Deeva’s story began 2016 in the heart of Oyo state; Ibadan, Nigeria. Our founder, Misturah discovered the amazing benefits of natural shea butter for the ...

    Hybrid
  • Aeona Technologies logo

    Ads Manager

    Aeona TechnologiesLagos, Nigeria01 January, 2024

    Aeona is a forward-thinking and customer-centric company committed to delivering exceptional products/services to our customers. We are dedicated to fostering ...

    Onsite
  • UpperMark Solutions Limited logo

    Paid Ads Expert

    UpperMark Solutions L..Lagos, Nigeria01 January, 2024

    We are a Digital Marketing Agency based in surulele, Lagos Nigeria. We are a team of digital marketing experts that help businesses of all sizes implement ...

    Onsite
  • House of Nourisha logo

    Digital and Email Marketing Executive

    House of NourishaNigeria31 December, 2023

    About Nourisha We are a revolutionary meal prep platform that seamlessly integrates into the lifestyle of busy individuals. Our user-friendly app empowers ...

    Hybrid
  • Paymonthly.ng logo

    Brand Executive

    Paymonthly.ngLagos, Nigeria30 December, 2023

    Paymonthly.ng is a Real Estate Organization which offers reliable properties with flexible payment plans. Our head office is located at 12 Seidu Ajibowu,off ...

    Onsite
  • Jewels Leading Lights Academy logo

    Digital Marketing Personnel

    Jewels Leading Lights..Abuja, Nigeria30 December, 2023

    Jewels Leading Lights Academy is a Christian school that started off in September 2013 and was birth from the Bible club where children gather every Saturday ...

    Onsite
  • City Sports Group logo

    Web Content Curator

    City Sports GroupLagos, Nigeria29 December, 2023

    City Sports Group Ltd is a limited liability total sports development group of companies based in Nigeria and an affiliate of City Sports Group Ltd UK. With ...

    Onsite
  • Biz Afric Solutions logo

    Digital Sales Strategist

    Biz Afric SolutionsLagos, Nigeria29 December, 2023

    About the Job Our client is a Christian organization building an online community for Christian women; to help their dating and marriage life. Specifically, ...

    Remote
  • La Roche Nigeria Limited logo

    Digital Marketing Officer

    La Roche Nigeria Limi..Lagos, Nigeria29 December, 2023

    LA ROCHE EQUIPMENT NIGERIA LIMITED is incorporated in Nigeria and began its operation in 2004. It is a subsidiary of the internationally renowned "Societe ...

    Onsite
  • Sybil and James Communications logo

    Communication Account Manager

    Sybil and James Commu..Lagos, Nigeria29 December, 2023

    Sybil and James Communications is a strategic brand building cooperate and contemporary communications agency.Job Description Sybil and James Communications ...

    Onsite
  • iRecruiters Africa Limited logo

    Digital Marketing Associate (Digital Lending Company)

    iRecruiters Africa Li..Lagos, Nigeria28 December, 2023

    iRecruiters Africa is a fast-growing recruitment firm, offering world-class virtual recruitment & job posting services. Mission To be Africa’s ...

    Onsite
  • Project Growth logo

    Content Creation Manager

    Project GrowthNigeria28 December, 2023

    Project Growth champions remote flexibility, prioritizes employee well-being, fosters inclusivity, and cultivates a culture of continuous learning and ...

    Remote
  • International Rescue Committee (IRC) logo

    WPE Community Engagement Officer

    International Rescue ..Adamawa, Nigeria28 December, 2023

    The International Rescue Committee (IRC) is a global humanitarian aid, relief and development nongovernmental organization. Founded in 1933 at the request of ...

    Onsite
  • Touchcore Technology Limited logo

    Digital Marketing Expert

    Touchcore Technology ..Lagos, Nigeria27 December, 2023

    Touchcore Technology Limited, we are Industry Solution Providers: We streamline processes, build identity and presence for businesses.Details As we expand our ...

    Onsite
  • Cruz Travels NG logo

    Digital Marketer

    Cruz Travels NGLagos, Nigeria27 December, 2023

    We are a travel consulting firm, We process Student Visa, tourist visas and also assist with all other travel processes, which include Ticketing, hotel ...

    Onsite
  • Quality Foods Africa logo

    Digital Marketing Executive / Content Creator

    Quality Foods AfricaLagos, Nigeria27 December, 2023

    Quality Foods Africa is building quality, fast and nutritious food business, with a pan-African ambition. QFA was founded and controlled by experienced ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.